The end of 2025 marks a new phase of transformation for 2026 of Maserati. After several internal moves at the top of Stellantis, the Trident brand is once again strengthening its management team with the appointment of Cristiano Fiorio as head of global marketing. A far from insignificant choice, given the career path of this passionate Italian, who has worked on strategic projects for Alfa Romeo, has shaped some of the most significant moments in recent years for Italian brands.
From the electric Fiat 500 to the Alfa Romeo 33 Stradale, via the F1
Cristiano Fiorio represents the atypical profile that Maserati has been seeking for several months: a blend of creativity, global vision and deep roots in the Italian automotive world. His arrival at the Fiat Chrysler Automobiles Group in 2013 led him to take on increasing responsibilities, first in the EMEA zone for marketing communications for all brands, then in advertising, digital, events and sponsorship. These missions led him to pilot the launch of the electric Fiat 500 in 2019.
But it's his role at Alfa Romeo since 2021 that has really built his career. In charge of the Formula 1 project, his role has been to maximize the return on investment of a program that is often scrutinized but rarely exploited to the same extent in marketing terms. At the same time, he oversaw the brand's strategic projects, the most emblematic of which was the rebirth of the Alfa Romeo 33 Stradale. A supercar that marks Alfa Romeo's return to the world of hand-built cars. In the year 2025, his responsibilities were extended to include Alfa Romeo's marketing and communications department.
This already strategic role has now been expanded to include the management of Maserati marketing. He will report directly to Santo Ficili, still CEO of Alfa Romeo but now COO of Maserati following an internal reorganization that saw Jean-Philippe Imparato, ex-boss of Alfa Romeo and then Stellantis Europe, become global CEO of the Trident. Stellantis management is therefore counting on a team with in-depth knowledge of the Italian brands Alfa Romeo and Maserati, their challenges and their DNA.
A change that follows another major appointment
Cristiano Fiorio's arrival comes just one month after the appointment of Simonetta Cerruti as Maserati's Global Chief Commercial Officer. With over twenty years' experience at Fiat, Alfa Romeo and Lancia, she headed up Alfa Romeo and Lancia's European sales operations, before joining Maserati to write a new chapter.
Maserati management completely renewed in five years
These moves complete a profound change in Maserati's organizational chart. Since 2020, the brand has had several successive directors, with Davide Grasso still at the helm in 2024, followed by Santo Ficili, then Jean-Philippe Imparato. The position of Chief Commercial Officer has also changed hands, from Bernard Loire to Luca Delfino, then Maurizio Zuares, and now Simonetta Cerruti. As for marketing, it officially passes from Giovanni Perosino to Cristiano Fiorio.
| 2020 – 2022 | 2022 – 2024 | 2024 | 2025 | 2026 | |
|---|---|---|---|---|---|
| CEO Monde | Davide Grasso | Davide Grasso | Santo Ficili | Santo Ficili | Jean-Philippe Imparato |
| Global Sales Director | Bernard Loire | Bernard Loire | Luca Delfino | Maurizio Zuares | Simonetta Cerruti |
| Vice President, Europe | Guido Giovannelli | Luca Delfino | Luca Parasacco | Luca Parasacco | Luca Parasacco |
| Marketing & Communication Department | Paolo Tubito | Paolo Tubito | Giovanni Perosino | Giovanni Perosino | Cristiano Fiorio |
With today's appointment, I feel a great sense of responsibility. For every Italian who loves cars, Maserati is an icon and a piece of history. The entire automotive sector is undergoing a profound transformation. However, over the past year, thanks to the work of Santo Ficili, the brand has regained order and stability. We must now return to growth and investment, focusing on a few fundamental elements.
Cristiano Fiorio
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