In the United States, Maserati is offering up to 50,000 $ rebates on its electric models!

Stock clearance or last-ditch attempt at seduction? Maserati has just launched a spectacular promotional campaign in the USA: up to $50,000 off its 100 % electric models, the GranTurismo Folgore, GranCabrio Folgore and the Grecale Folgore SUV. An unprecedented offer for an Italian brand long synonymous with exclusivity, but now faced with a far more brutal reality: electric Maseratis aren't selling.

A brand in crisis, stocks piling up

The figures are indisputable. Over the first nine months of 2025Maserati sold just 5,900 cars worldwide, a drop of 30 % compared with 2024. And the American market, historically the brand's most important, collapsed: -37 % with just 2,432 cars registered.
Dealerships are full, parking lots are overflowing, and the time has come to clear stocks before the end of the year. It's against this backdrop that Maserati has decided to unleash discounts unseen in its recent history.

Up to 50,000 $ discount on Folgore

According to several U.S. media outlets, including CarsDirect, Maserati has sent its network a national incentive bulletin:

• -50,000 $ on GranTurismo Folgore and GranCabrio Folgore,
• -25,000 $ on the Grecale Folgore SUV,
• and just -3,000 $ on internal combustion versions.

To put it plainly, the electric versions are sold off, while the petrol models remain at full price.

And yet, on paper, there's nothing ridiculous about the Granturismo and Grancabrio Folgore:

• - 751 hp, 1,350 Nm of torque,
• - 0 to 100 km/h in 2.6 s,
• - a top speed of 325 km/h,
• - and an 800-volt system comparable to that of the Porsche Taycan or Audi e-tron GT.

But at over $200,000, these electric Maseratis are struggling to appeal to an American clientele cooled by the end of federal tax credits and a declining appetite for top-of-the-range electric cars.

The Maserati paradox

The other problem is image. Maserati has long cultivated its exclusivity with the charm of the V8 engine and the Italian melody. However, since Stellantis' decision to withdraw gasoline engines in favor of Folgore powertrains, the brand has lost an essential part of its DNA. The new electric models may be powerful and fast, but the public doesn't recognize themselves in them.

And above all, they find themselves in an absurd price zone: the GranTurismo Folgore, even with a 50,000 $ discount, is still around 150,000 $, more expensive than a Tesla Model S Plaid, a Porsche Taycan Turbo or even a used Ferrari Roma.

As for the Grecale Folgore, even at 95,000 $, it's up against better-established rivals like the Porsche Macan Electric or Mercedes EQE SUV.

A destocking strategy ahead of the new product plan?

These massive discounts are an admission of failure: Maserati has failed to convince with its electric shift.
The Trident brand is going through a critical period. In 2025, it risks ending the year below 8,000 worldwide sales, a level comparable to that of 2012, before the "renaissance" promised by the Ghibli and Levante.

Maserati's new CEO, Jean-Philippe Imparato, has inherited a brand in the midst of a storm, with nothing new to offer in the short term. The industrial recovery plan, expected in mid-2026, should redefine the range and attempt to breathe new life into the Italian brand. In the meantime, XXL discounts are there to save what can be saved, at least in accounting terms.