After a promising start to the year, the Lancia Ypsilon is marking time. While it had managed to overtake the Audi A1 and Suzuki Swift on its home market, the latest registration figures for May 2025 are down sharply. It's a worrying decline, but one to which the brand is responding rapidly with a sales operation and new products.
A sharp fall after encouraging months
Remember: in April 2025the new Lancia Ypsilon achieved 1,084 registrations in Italy alone, compared with 858 for the Swift and 774 for the Audi A1. A small feat for the Italian city car, which outstripped its two direct rivals on its home territory. From January to April, it totaled 4,010 units, again ahead of the foreign competition.
But in May, the mood changes. The Ypsilon no longer even appears in the top 50 most-registered models in Italy. And the figures for Southern Europe were equally disappointing: just 745 registrations in Italy, France, Spain and Belgium. A volume almost halved compared to previous months.
Result: over the period January to May 2025, while the Ypsilon remains slightly ahead of the Audi A1, it has slipped back behind the Suzuki Swift. A wake-up call for Lancia, which was counting heavily on this model to relaunch its brand.
Fierce competition and a position to defend
The new Ypsilon plays the premium card, with a more refined finish, a larger overall size, a high level of on-board technology and an all-hybrid engine. But at a starting price of €25,000, it comes up against more affordable models: Peugeot 208 (from €17,200), Renault Clio (€19,000), available with conventional petrol engines and often well-equipped.
This more upmarket positioning, while attractive to some customers, makes it more difficult to win large volumes, especially in a tense economic climate where purchase price is once again a major criterion.
Lancia reacts: a strong promotion... but limited to Italy
In an attempt to stem the fall, Lancia is currently offering a special package in Italy: the Ypsilon is priced at €20,361.99 instead of €25,200, a discount of almost €5,000, provided you opt for financing through Stellantis Financial Services Italia.
This operation is designed to boost short-term sales, making the city car more competitive with its non-hybrid rivals. However, the offer remains confined to the Italian market. For the time being, there is no indication that other countries will benefit from a similar initiative.
Two new versions to boost interest
At the same time, the brand is preparing two new products designed to broaden the appeal of the Ypsilon range:
- A 280-hp HF version, which promises to be the top-of-the-range sports version of the city car. This future Ypsilon HF should embody Lancia's revival of the legendary badge, with a muscular electric motor and a more aggressive design.
- An HF-Line finish, which will allow you to sport the HF look without paying the price or taking on the power. It will be offered with the current hybrid combustion engine, to appeal to those who want style without extreme performance.
In addition, there are persistent rumours of the possible launch of a cheaper, non-hybrid version for Italy. A way of casting a wider net while maintaining a hybrid positioning in other markets.
A simple air pocket or a more serious warning?
The Ypsilon's setback in May may be nothing more than a blip in the road, especially at a time when many brands are experiencing a temporary drop in sales. But it does highlight the fragility of Lancia's recovery, still highly dependent on the Italian market and struggling internationally.
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Why not offer it in a 136/145 hp version?
This is just my opinion, but I didn't find the 136/145 particularly more dynamic than the 100/110. It probably makes a small difference, but it's not that significant. And in the end, it would increase the selling price even more.
Shouldn't of been called a ypsilon,
Isn't A segment.
The car one the whole has no mainstream appeal and will be the death of the brand. How this costs more than a Peugeot or Clio is madness.
It's front and rear ends look like an after thought that don't match the rest of the car. Looks like they look a Opel Corsa and said "right just make a new front end rear end, you have 1hr otherwise we're launch just a rebadged Corsa
Lancia should do more advertising on TV and in the street in France because nobody knows this new Ypsilon and so far I have seen two, it should a little more communication!
In France, Stellantis doesn't advertise the Ypsilon at all, so don't be surprised if sales don't take off, because "young people" don't know Lancia. I bought the Ypsilon Cassina hybrid, which is a marvel to drive.
A moment of nostalgia, when I was young and you could see Y10s, Deltas, Prismas, Dedras, Themas...on almost every street corner (I'm talking about Switzerland, where Lancia was fairly well known). I dreamed of a Y10 turbo. Our Thema 2nd version, with its beautiful grille, wood interior and alcantara upholstery, was a real eye-catcher.
The new Ypsilon is not yet on sale in Switzerland, so it's strange that they're shunning this market, which may be small but has potential for Lancia.
Ich habe einen alten Lancia ypsilon! Bin mit dem Auto sehr zufrieden! Mich würde mal interessieren, wann der Lancia ypsilon auch in Deutschland/Wiesbaden zu sehen ist! Ich möchte den neuen gerne sehen und mir ein Bild davon zu machen!
Mit freundlichen Grüßen Elvira Hardt
At the same time, if you wanted to sell a silicon 208 - and a bad one at that - at an expensive price, what could you expect? And the presence of the PureTech engine doesn't help matters. Even the Italians weren't fooled by this sham.
I'm a Lancia fan, my father had the Dedra, I think it was the 2.0 turbo i.e., a sort of petrol blue/black metallic with beige alcantara interior, I've never been so comfortable in a car! Magnifique.
I hope this brand will be reborn, but it's essential to put it forward and have something else as a driving force. Fortunately, the wind seems to be turning slowly.