Lancia's new car earns over 8 million euros in a single day

Just a few days ago, Lancia opened a new chapter in its history at Satory. After announcing its return to international competition in September, the Italian brand presented its weapon for 2026 with great fanfare: Ypsilon Rally2 HF Integrale. A name steeped in heritage, a silhouette entirely redesigned for performance and, above all, a clearly stated ambition: to return to rallying to win. No sooner had the media dust settled, than events confirmed that this launch was not just symbolic. For Lancia, it is already extremely lucrative.

On November 19, a second day dedicated to customer teams and business partners transformed the Stellantis Motorsport workshop into a veritable sales room. Engineers, private pilots, technicians and dealers were able to examine the Rally2 HF Integrale down to the smallest detail, from the reinforced chassis to the Sadev all-wheel drive, via the 287hp 1.6 turbo and settings inherited from the Peugeot 9X8. The approach was clear: to show that this car owes nothing to chance, that it is the fruit of years of expertise shared between Satory and Balocco, and that it is already a continuation of the success of the Trofeo Lancia.

Market reaction was immediate. By the end of the day, thirty firm orders had been received. Thirty cars, each invoiced at €268,000 before tax, not including the €41,000 option offered to the most demanding teams. In just a few hours, the new Ypsilon Rally2 HF Integrale had generated over €8 million in orders, a figure that gives an idea of the enthusiasm generated by Lancia's return to a category in which the brand ranks among the greatest legends.

It would be wrong to think that this money immediately filled Lancia's coffers. To reserve a Rally2 HF Integrale, teams must pay a deposit of €50,000. Out of thirty examples, the brand has effectively collected €1.5 million at this stage. But this initial amount is only a glimpse: on delivery, scheduled for the 2026 season and the first WRC2 appointments, well over 8 million euros will be invoiced definitively. A considerable sum for a niche competition car, and proof that customer teams have complete confidence in the brand.

It's also worth pointing out that this financial success comes even before the car has competed its first official mile on a special stage. The interest aroused by the Rally2 HF Integrale is not just rational. It's also emotional, driven by the presence of Miki Biasion, the words of Roberta Zerbi and the momentum created around Lancia Corse HF. Customers aren't just ordering a car: they're buying a share in the revival of a giant, a promise of performance, a tradition that's being reinvented.