While Lancia has just confirmed its commitment to WRC2 for the 2026 seasonHowever, the brand's commercial situation remains much more fragile. If it manages to surpass the symbolic mark of 10,000 cars registered for the whole of 2025, it will already be a minor miracle.
Stagnant or even declining figures
After a decent start to the year, Lancia registrations continue to reflect the difficulties of a brand that is surviving rather than recovering. In Italy, the main market, the curve remains up and down. In September, just 712 units were sold, a far cry from the peak of 1,110 reached in March. Result: in the first nine months of 2025, 7,325 cars were registered in the peninsula.
The Lancia Ypsilon, still the only model in the catalog, no longer even features in the Italian market's top 50. With 7,324 cumulative registrations, it ranks 47th, behind the Audi A1 (7,453) and far behind the Suzuki Swift (8,690). A powerful symbol: the Italian city car, once the queen of national sales, is losing ground to competitors that are more recent, but better supported commercially.
Internationally, the brand remains invisible
Outside Italy, the situation is no better. In France, sales remained at a very modest level, with 61 registrations in September, in line with the low average for the year, for a total of 571 units since January.
In Spain, where the Ypsilon is assembled, the contrast is striking: just 20 cars sold in September, 459 since the start of the year. In Belgium, the average remained stable at 18 units in September, for a total of 161 cars. In the Netherlands, the market is virtually non-existent: just 3 sales over the month, 107 over nine months. And in Germany, quite simply, the brand is still not on the market.
Of the 8,623 Lancia models registered in Europe since the start of the year, almost 85 % have been registered in Italy. The conclusion is clear: without its domestic market, the brand would already have disappeared from the radar. Lancia remains a local brand, despite its initial determination to become European once again.
| Country | January - September 2025 |
|---|---|
| Italy | 7325 |
| France | 571 |
| Germany | 0 |
| Spain | 459 |
| Belgium | 161 |
| Netherlands | 107 |
10,000 sales: an almost symbolic target
Reaching 10,000 registrations by 2025 now seems achievable, but above all anecdotal. Admittedly, for a brand offering just one model, without the slightest visible advertising campaign, this figure could almost be seen as a success. But in reality, it illustrates the extreme fragility of a brand that is struggling to exist in the face of its cousins Peugeot 208 and Opel Corsa within the same group.
Hope for a revival in 2026
The challenge now lies in the arrival of the future Lancia Gamma, scheduled for 2026. This larger, more ambitious SUV model, aimed at Europe, could finally give the Italian brand a second wind. But Stellantis will have to make a real investment in the brand's communication and positioning. Without visibility, even the best design will remain invisible.
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Yes, it's all heartbreaking...but so predictable! I simply don't understand. Relaunching a brand that has been voluntarily dropped, by tinkering with a car (the result is good, that's not the point) to replace the last existing model with a price up from 25 to 301TP3! And as a bonus investment to support the recovery, we're going to bring out a big, expensive vehicle with a very limited market.... No, I don't understand this strategy.
What's missing is a range...and a little advertising.
WRC2 is a good next step.
Stellantis is short of time and money; you can't turn a brand around in 4 years.
Is the result "good"? Ask people what they think of this car, and I'll grant you that there's almost unanimous support for it, but against it...
It was high time to "thank" Ploué...
I've tried the Ypsilon, and it's still a good car, frankly. I've seen the Gamma, it's beautiful, but predictable (I can't say any more), I think it will have the same commercial success as the Ypsilon if they don't release an advertising budget. I've seen the Delta, and if they come out with a design close to the concept, you'll go crazy because it's so great.
The Pu+Ra concept was also brilliant. A few years ago, Citroën's CXperience also announced superb styling, but the result in dealerships in both cases was a DIY approach due to a lack of willingness to invest.
I agree about the Ypsilon, a pleasant surprise from every point of view: design, finish, and fun to drive, even if the choice of engine is inadequate.
I've looked at the number of sales outlets in France, and it's absolutely starving. Incomprehensible not to find it in all Fiat-Abarth-Alfa Romeo-Jeep outlets.
When you want to relaunch a brand, you start by making it available without having to go far. What's more, it wouldn't cost much to use FCA brand outlets.
I dare say you might not be allowed give out such info, but have they confirmed when Delta will be launched, as it was originally 2028, but then 2026 was mentioned by some media after a press release that was then edited by Lancia.
I can tell you that the Gamma has been approved and will be unveiled in the first half of 2026. As for the Delta, nothing is certain yet. We'll have to wait for Antonio Filosa's new industrial plan.
Ask which people? There are hardly any Lancia owners. So finding an opinion is going to be difficult. And please don't give us any of that nonsense from the press or the networks.
Potté.
Have you asked the owners!???
Because apparently, they're almost unanimous in saying they're happy with their car!
Plus ... you think the 208 is a bad car?
Knowing that it's an improvement!
Lancia is a great Italian brand. We need to relaunch Lancia by building small, less expensive, profitable and reliable cars, which is what the people want.
As you said, it was to be expected. This Ypsilon is the exact opposite of what its predecessor was: a chic, inexpensive little car. Not only is it more expensive and bigger, but it doesn't create the "wow" effect, because it's too close to the 208 aesthetically. One of the biggest mistakes of the Tavares era.
Disagree: it's based on the 208, unfortunately with the same engines, but aesthetically it's quite different.
zafira500
The rear is different, the front is different, the interior is different, the gear settings are different, what more do you want?
So all the cars in the world are clones?
Which is not wrong... But not especially the Ypsilon!
... Yes, it's too French in the DNA ... But what was FCA planning in 2021 ????
@Lysandre
And yet, it's easy to recognize the 208's lines. In fact, the first time I saw the prototype without camouflage, I thought it was a restyling of the 208.
With this Ypsilon, I don't get the "wow" effect I usually get from an Italian.
No point of sale or very few, no advertising and still that damned 3-cylinder puretoc, nothing to please......but the directors are so out of their depth.
If I want to buy a Lancia Ypsilon, I can't go to my ex-FCA dealer who sells Fiat-Alfa Romeo-Abarth and Jeep, even though Lancia used to be in the same network as these brands.
Having leased the Lancia Ypsilon Hybrid, I found it to be a very nice car, with an excellent finish and pleasant roadholding. However, its small 110hp hybrid engine is a bit too small. And if it's not, it's electric, with all its drawbacks. What's more, the Lancia Ypsilon is rather expensive, which is a drag. It just lacks other engines.
It's true that the 136/145 version is missing, which is incomprehensible for a car that claims to be premium.
Given that they've sold 8723 Ypsilons from Jan-Sept, the 10,000 sales barrier will absolutely be beaten, but still 10k sales for a brand new model - not exactly earth shattering stuff. Maybe the entry into Rally2 next year will help. If Lancia can't sell the Ypsilon though, how on earth are they going to shift Gamma! And what has happened with the launch in Germany! One point though, the Italians seem to be very anti-Ypsilon as they see it as nothing more than a Peugeot wearing a different suit.
No mystery, no investment, just rebadging, no engines worthy of the name. As a result, no sales. Even in Spain, where it's made, nobody wants it. How ungrateful those Spaniards are! Might as well make it in Italy then, at least it would give Italian workers a bit of work!
Well, economically speaking, since it's a basic Corsa/208, it costs less to assemble it on the same lines. In Italy, we'd have had to invest....for what purpose, given that nobody wants this car (and I'm sure the Stell staff knew it!).
But making a design like this is completely null and tavares Carlos hired engineers to sink the Fiat Lancia group to benefit Peugeot and Citroën and opel.
I have a Ypsilon micro hybrid 2025 which is perfect but "young people" when they see it ask me "Lancia" what brand is it? No advertising when the beaba, when you launch a product, is to make it everywhere: TV, newspapers etc ... It's irresponsible!!!
Yes, but it's also symbolic of Lancia's situation, as FCA wanted it to be; for Italians only! So when CT and his team presented a product plan "favorable to all brands", Lancia had to be relaunched. Except that in 10 years, the customers, the last of whom were no longer very numerous, had gone elsewhere. I love Lancia ...but let's face it, it's a brand of the past. Only the Chinese could revive it like MG, in short, nothing to do with the past, but plenty of means to recreate a brand with no real interest except for the price.
Ich habe seit Februar 2025 einen Ypsilon "Edizione Cassina" mit E-Motor aus Luxemburg importiert, weil mir in Italien kein Händler dieses Auto verkaufen wollte (5 Händler gefragt). Mittlerweile 17.000 km gefahren, eine Wartung (€ 250.-) mit einem Verbrauch von 16,6 kWh/100 km. Der Wagen ist toll und ideal für kurvige Landstraßen. Verarbeitung top, Lenkung direkt. Von der Größe ist es eigentlich ein Delta 1/ 2 und kein Ypsilon.
Bereits in den frühen Siebzigerjahren hat Lancia viele Fiat Komponenten in seinen Autos verbaut. Die Diskussion, ob dies ein "echter" Lancia ist, gab es schon früher. ...aber der Neue ist ein echter und Super Lancia.
The new Ypsilon feels more like a strategic placeholder than a true revival - a rushed effort to capture the B-segment EV trend and satisfy Stellantis' compliance objectives. It lacks the character and commercial strength of its predecessor, which once outsold DS across Europe. Lancia missed a valuable opportunity to stand apart through refined retro design inspired by the original Delta's sharp, 1980s aesthetic. Instead, the styling feels uncertain and detached from the brand's heritage of understated sportiness. For credibility to return, upcoming models like the Gamma and Delta must adopt cleaner, more confident design language that redefines Lancia's identity.