A month ago, we noted a situation that was worrying, to say the least: Lancia struggled to break the symbolic barrier of 10,000 annual registrations and was surviving rather than recovering. A month later, while the Italian brand is not yet out of the woods, a slight breath of air seems to be arriving at last. And, surprise surprise, most of it is coming from... France.
Italy: a welcome lightening after a gloomy start to autumn
In Italy, October put an end to a worrying downward spiral. With 937 registrations, Lancia finally records a month up on last year (805), a first in a long time.
Beware, however: comparing a good figure with a historically low year (4223 registrations in October 2023) inevitably puts the performance into perspective. But in a context where every positive sign counts, this one is worth taking.
The Ypsilon, the brand's eternal mainstay and only model, even makes up some ground in the Italian top 50: it climbs to 45th place, ahead of the Audi A1 (47th), even though it remains far behind the Suzuki Swift (35th). By comparison, its Stellantis cousins continue to dominate: Peugeot 208 8th (28,250 registrations), Opel Corsa 17th (18,906 registrations). Lancia is no longer in the same division... but is holding its own.
And to put things in perspective: in Italy, Lancia still registers more cars than Honda, Seat, Lexus or DS. A little pride in the storm.
France: an unexpected record... thanks to an offer that changes everything
Yet it was in France that the month's pleasant surprise struck. With 64 registrations in October, the brand remains on a modest but stable trend. But behind this stability lies a far more promising dynamic. Lancia confirmed two historic order records: 100 orders in September, and 122 orders in October, thanks to a new €99/month commercial offer (with deposit).
Yes, you read that right: €99 a month to drive a Ypsilon. An aggressive, simple, easy-to-understand proposition... and frighteningly effective. In other words, the best for Lancia in France is yet to come.
All the more so since, still in France, the network is expanding: early 2025: 14 sales outlets, October 2025: 21 sales outlets. More exposure, an attractive offer, curious customers: the perfect cocktail to gently revive the machine. And good news for the Iberian Peninsula: this €99/month offer will soon be arriving in Spain.
Spain, Belgium, Netherlands: a month of slight progress
The situation outside Italy remains mixed, but October is showing some signs of improvement:
- Spain: 49 registrations, one of the best scores of the year in the country where the Ypsilon is produced.
- Belgium: 27 units, up sharply on recent months.
- Netherlands: 15 units, which for them represents a "decent" month given the level of local demand.
In Germany, on the other hand, it's a complete desert: Lancia simply isn't on the market there yet, despite numerous comments from German, Swiss and Austrian readers lamenting its absence. Perhaps we'll have to wait for the arrival of the future Gamma in 2026 to see the brand make a comeback.
A total that is growing...
Cumulatively, Lancia now boasts 8,623 registrations. A figure that's still low, but... almost on a par with Lamborghini. Yes, really. It's all relative, isn't it?
Complete list January-October 2025 :
- Italy: 8262
- France: 635
- Spain: 508
- Belgium: 188
- Netherlands: 122
After a gloomy September, October is clearly catching up. The real question now is: can Lancia stabilize these figures and turn the tide? Several factors point to a slight recovery:
- a very attractive commercial offer that seems to work in France and could be extended elsewhere;
- expansion of the distributor network ;
- signs of recovery in the italian market;
- and the arrival of new leadership.
At the beginning of November, the brand was rocked by a major change: Luca Napolitano has handed over to Roberta Zerbi, Lancia's new CEO.. A strategic turning point that could herald a new vision... and, let's hope, an accelerated relaunch.
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My Ypsilon hybrid gives me complete satisfaction on both country roads and freeways.
but still no advertising on TV, in newspapers or on the Internet. I repeat, when you launch a "product", the first thing you have to do is ADVERTISE..... but the "heads" in charge don't have to be "up to speed" to understand it!!! On the other hand, dealers are TOP....to try to sell it!!!
I totally agree with you, as the owner of a Thesis and a previous-generation Ypsilon, I don't understand this lack of publicity, except before its official release with a car found in a body of water.
I really like the rear of this car, especially in black. I need to replace my Mazda 2 hybrid which is coming to the end of its contract, so I turned to the Marseille dealership for information... I never heard back. It's a shame, and it's put me off a bit... At worst, I'll try my luck with the one in Montpellier, or with the competition...
CC au top......or ca? I don't know of any in Alsace, for example.
And then, as....meme says, the color offer doesn't appeal to me. I might as well get a Corsa...
On another car site I read that 90% of Y sales in F were network registrations (the brand that does the most ... with Alfa and Ford!).
the Ypsilon is not a Corsa in terms of trim, finish, bow, stern and interior.
This has recently been reflected in the comfort and different roadholding.
It's a technical industrial clone of 80 %s, but otherwise, they're two different cars.
Otherwise, 99 % cars are clones!
To answer Hans, I know that Lancia dealerships are really lacking in Europe, but living in the Beaujolais, we're lucky to have 2: in Lyon Vaise and Villefranche/Saône, with showrooms that are real living rooms, and the staff are very friendly.
Compliments to Alexandre for his fair and realistic articles
.....leider wird der Lancia nicht in Deutschland angeboten.
Ich finde dieses Modell sehr interessant und würde mir wünschen, dass Lancia insgesamt sich wieder breiter aufgestellt.
Ich erinnere mich immer wieder gerne an den HF Integrale.
Ich wünsche euch viel Erfolg 🍀
With a more interesting range of engines, I'd be tempted to buy a Ypsilon.
The design, interior and materials are top-notch, and it's a pleasure to drive.
But there's nothing between the modest PureTech hybrid and the electric versions, which is a shame.
Hello and thank you for this interesting article.
Still waiting for the long-awaited hf version.
It's a shame, as it allowed the brand to communicate on a product that appeals to the nostalgia of true Lancia fans.
If anyone has any information, I'd love to hear from you.
Hello, the Lancia Ypsilon is already available in HF (electric) or HF-Line (hybrid).
Buongiorno, credo che nn interessi x nulla alla proprietà avere un concorrente in casa. Se esiste la Y Hf integrale ed il ritorno nel Wrc lo dobbiamo a Tavares.
Lancia 4ever, hello Champion.
Luxembourg not listed here and Lancia has some sales there
Last month I have seen 2 in Luxembourg.
They are sold by Autopolis in Bertrange
Lancia sold 10 units in October there
I think it's atrocious. Those bulging double headlights give it the bewildered look of a batrachian squinting like a Citroen, with that shiny black unibrow. Bland colors, disappearing leathers + sunroof + chrome. And PSA's legendary reliability: this misshapen thing isn't a Lancia!
Absolut zutreffend! So sieht kein Lancia aus. Kein Wunder, dass den keiner kaufen will. Ich als Lancia-Fan würde ihn mir auch nicht kaufen. Hoffentlich wird Lancia bald das Design ändern, sonst gehen sie zugrunde.
HF version looks best, means Ypsilon miss kind of front grill, they should do face lift
Lancia interessiert sich wohl nicht für den deutschen Markt. Sonst würde man sich ja mal mit dem Ypsilon beschäftigen
Mir gefällt der Ypsilon sehr gut. Leider wird er in Deutschland nicht angeboten. Allerdings gibt es die Verbrenner Version ausschließlich mit einem Automatikgetriebe, was für mich als Purist das Ausschlusskriterium ist. Schade.
Lancia, Alfa Romeo stelvio/giulia, Maserati grecale, and the list goes on. Stellantis is terrible at investing in advertising, test comparisons, mass market exposure and local dealership support. All are critical for any new launch and sustained momentum for any car brand or model.
It's bewildering how little they invest, even with filosa at the helm. All of these investments in R&D, tooling, manufacturing, etc., are at risk due to zero marketing budget and long term strategies.
A sound strategy REQUIRES the following:
1. products
2. markets and customers
3. people
4. investment in all phases, including marketing, dealerships, etc.
5. Patience and commitment
Ich fahre seit 1989 Lancia und seit 14 Jahren nun meinen letzten Ypsilon als Sondermodel Nero/rosso, aber ich befürchte, dass es mein letzter bleibt. Sehr schade, mein Händler versucht auch alles damit er welche in Deutschland bekommt. Aber leider nein, so fahre ich meinen jetzigen halt einfach weiter, läuft ja noch super.