As we approach the end of 2025, the figures are beginning to show a clearer trajectory for Lancia. After months marked by a wait-and-see attitude and a persistent impression of survival rather than revival, the month of November sheds new light on the Italian brand's resilience. And, above all, it continues to hold up better in its home market than a number of manufacturers with a much higher profile in Europe.
In Italy, Lancia hangs on and aims for a symbolic milestone
With 911 registrations in November 2025, Lancia had a decent month, slightly ahead of the same period in 2023. Nothing spectacular, but enough to bring the annual total to 9,173 units in Italy. With one month to go before the end of the fiscal year, the 10,000-unit mark is still within reach, which would be an important psychological signal for a brand that has long flirted with four-digit volumes over the year.
In the annual Italian rankings, Lancia lags far behind the likes of Mazda, Tesla and Volvo, but maintains a significant advantage over Honda, Seat, DS and Lexus. An interesting paradox, given that these brands benefit from a much wider range and a solid international presence. Lancia, on the other hand, can only count on one model, the Ypsilon, which is now in 44th place in the Italian rankings. It is still ahead of the Audi A1, but is now well behind a Suzuki Swift. A situation that sums up the year 2025 for the brand: no collapse, no real recovery.
France confirms, without really taking off
Lancia's second biggest market by 2025, France continues to post very modest volumes. With 68 registrations in November, the annual total stands at 703 cars. In other words, what Lancia registers in a year in France corresponds roughly to one month's activity in Italy. The contrast is striking, even if the dynamic has remained slightly positive since the summer, driven by aggressive commercial offers and an expanding network. Nevertheless, France remains a strategic market for the future, not in terms of current volumes, but in terms of potential. Orders booked in recent months suggest that registrations could stabilize at a slightly higher level in 2026.
Spain and Benelux show weak but encouraging signs
In Spain, where the Lancia Ypsilon is produced, November saw 43 registrations. This brings the year-to-date total to 551 units, a low figure given the local industrial context, but one that remains at the high end of what the brand has achieved this year. Here again, Lancia exists, but remains largely invisible in the face of its direct competitors.
By contrast, Belgium recorded its best month of the year with 39 registrations in November, bringing the total to 227 units. The Netherlands followed a similar trajectory, with 17 registrations over the month and 139 since January. These confidential but relatively stable volumes show that the brand is slowly finding its place in certain targeted markets.
A still very limited European presence
Questioned by Italpassion in November about a possible extension to other markets such as Germany, Austria or Switzerland, Lancia was clear: this is not on the agenda. Germany therefore remains out of the picture, with zero registrations by 2025, despite a demand expressed by part of the public. The strategy remains cautious, almost minimalist, as we await better days.
12,000 sales by 2025, and beyond?
From January to November 2025, Lancia registered a total of 10,793 cars. With an average December, the 12,000-car mark for the year seems within reach. A low figure on the scale of the European market, especially when compared with DS, also suffering, which exceeded 40,000 annual sales in 2024, but sufficient to keep the brand afloat.
Above all, Lancia doesn't give the impression of sailing by sight. The brand has just made its return to WRC2 official, with two first-rate drivers, Frenchman Yohan Rossel and Bulgarian Nikolay Gryazin. A sporting commitment that goes far beyond immediate commercial stakes and is aimed above all at image. At the same time, the future Lancia Gamma is expected next year, with the ambition of adding depth to a range currently reduced to a single model. Lancia's future remains uncertain, fragile even, but the brand is moving forward unhurriedly, almost imperturbably. In 2025, it won't be doing much business, but at home, it will continue to do better than Lexus, Seat or DS.
| Country | January - November 2025 |
|---|---|
| Italy | 9173 |
| France | 703 |
| Germany | 0 |
| Spain | 551 |
| Belgium | 227 |
| Netherlands | 139 |
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