As we approach the end of 2025, the figures are beginning to show a clearer trajectory for Lancia. After months marked by a wait-and-see attitude and a persistent impression of survival rather than revival, the month of November sheds new light on the Italian brand's resilience. And, above all, it continues to hold up better in its home market than a number of manufacturers with a much higher profile in Europe.
In Italy, Lancia hangs on and aims for a symbolic milestone
With 911 registrations in November 2025, Lancia had a decent month, slightly ahead of the same period in 2023. Nothing spectacular, but enough to bring the annual total to 9,173 units in Italy. With one month to go before the end of the fiscal year, the 10,000-unit mark is still within reach, which would be an important psychological signal for a brand that has long flirted with four-digit volumes over the year.
In the annual Italian rankings, Lancia lags far behind the likes of Mazda, Tesla and Volvo, but maintains a significant advantage over Honda, Seat, DS and Lexus. An interesting paradox, given that these brands benefit from a much wider range and a solid international presence. Lancia, on the other hand, can only count on one model, the Ypsilon, which is now in 44th place in the Italian rankings. It is still ahead of the Audi A1, but is now well behind a Suzuki Swift. A situation that sums up the year 2025 for the brand: no collapse, no real recovery.
France confirms, without really taking off
Lancia's second biggest market by 2025, France continues to post very modest volumes. With 68 registrations in November, the annual total stands at 703 cars. In other words, what Lancia registers in a year in France corresponds roughly to one month's activity in Italy. The contrast is striking, even if the dynamic has remained slightly positive since the summer, driven by aggressive commercial offers and an expanding network. Nevertheless, France remains a strategic market for the future, not in terms of current volumes, but in terms of potential. Orders booked in recent months suggest that registrations could stabilize at a slightly higher level in 2026.
Spain and Benelux show weak but encouraging signs
In Spain, where the Lancia Ypsilon is produced, November saw 43 registrations. This brings the year-to-date total to 551 units, a low figure given the local industrial context, but one that remains at the high end of what the brand has achieved this year. Here again, Lancia exists, but remains largely invisible in the face of its direct competitors.
By contrast, Belgium recorded its best month of the year with 39 registrations in November, bringing the total to 227 units. The Netherlands followed a similar trajectory, with 17 registrations over the month and 139 since January. These confidential but relatively stable volumes show that the brand is slowly finding its place in certain targeted markets.
A still very limited European presence
Questioned by Italpassion in November about a possible extension to other markets such as Germany, Austria or Switzerland, Lancia was clear: this is not on the agenda. Germany therefore remains out of the picture, with zero registrations by 2025, despite a demand expressed by part of the public. The strategy remains cautious, almost minimalist, as we await better days.
12,000 sales by 2025, and beyond?
From January to November 2025, Lancia registered a total of 10,793 cars. With an average December, the 12,000-car mark for the year seems within reach. A low figure on the scale of the European market, especially when compared with DS, also suffering, which exceeded 40,000 annual sales in 2024, but sufficient to keep the brand afloat.
Above all, Lancia doesn't give the impression of sailing by sight. The brand has just made its return to WRC2 official, with two first-rate drivers, Frenchman Yohan Rossel and Bulgarian Nikolay Gryazin. A sporting commitment that goes far beyond immediate commercial stakes and is aimed above all at image. At the same time, the future Lancia Gamma is expected next year, with the ambition of adding depth to a range currently reduced to a single model. Lancia's future remains uncertain, fragile even, but the brand is moving forward unhurriedly, almost imperturbably. In 2025, it won't be doing much business, but at home, it will continue to do better than Lexus, Seat or DS.
| Country | January - November 2025 |
|---|---|
| Italy | 9173 |
| France | 703 |
| Germany | 0 |
| Spain | 551 |
| Belgium | 227 |
| Netherlands | 139 |
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The Lancia Ypsilon lacks two things: a dealer network (why isn't Lancia systematically available from Fiat-Abarth-Alfa Romeo-Jeep dealerships, as in the past?), and a more substantial range of engines that would make people want to take a closer look. Otherwise, in terms of design, finish and roadholding, it's a very good car.
Apparently there is a specific contract for this brand. My local dealer was not interested in the distribution contract proposed for Lancia.
Stanislas, you're absolutely right.
A model for a brand, even if it's not a bad one, is impossible to live up to.
the Ypsilon is very well placed in its category.
What's missing is a real range and a distribution network worthy of the name.
In short, at least 2 other models are missing
MDR, even at home in Italy, Lancia is only making up the numbers, do you know that from January to November 2025 only the Panda (old generation of course) appears in the top 10 sales in Italy as an Italian car, the rest only foreign brands, the Junior 50th, the ypsilon not even in the 100! 😂😂😂
How can you compare the Ypsilon and the old-generation Panda!???
At the end of S1, the Junior was 26th, with 80% more sales than the 50th. So to drop to 50th place, no Junior would have to sell and the other 24 models would have to continue selling at the same rate.
Plausible?
Dafür gibt es einen Grund, seit Stellantis ist bei Fiat und Alfa der Rotstift angesetzt🤬. Grande Punto, Gulietta und Mito wurden nicht ersetzt. Beim Tipo kann man nur mehr einen Motor und drei Farben konfigurieren. Tonale und Junior basieren auf Peugeot Plattformen und haben auch noch diese unzuverlässigen Motoren verbaut. Von der Abarth Elektrifizierung ganz zu schweigen🤦.
In the kingdom of the blind, the one-eyed man is king!
Who would have thought in the days of the Delta and Beta that Lancia, which produced 100 times more cars than Ferrari and 500 times more than Lamborghini, would be overtaken by these two brands 40 years later?
A symbol of the hyper-growth of the hyper-rich and the decline of non-German premiums.
That said, if Lancia decided to market a special HF series in Martini colors derived from the WRC2, it would undoubtedly be a hit.
As for the Gamma, it will be an Italian DS number 8. We just have to hope that the design will be simpler, more fluid, in line with the magnificent original fastback from the '80s, with assembly quality worthy of the best.
Finally, by 2030, we're dreaming of a Delta HF Integral-e, with a 300 hp electric motor on each axle, for a total of 600 hp in four-wheel drive, weighing less than 1,800 kg.
Then we can talk about rebirth.
Messrs Elkan & Filosa, 🙏 make us dream.
As Alexandre has already told us, the Gamma will be shorter (4.60m) and taller than the DS8, and for the latter point it's all the better, since rear passengers easily get their heads stuck in the French car's ceiling. With luck (and a little common sense), their posture will be comfortable, with a seat high enough to compensate for the height of the batteries.
Some may object that Lancia has just launched a special series of the Ypsilon HF Intégrale. Yes, but these are rally cars intended for customer teams, not for customers who can drive them on open roads.
Let's imagine a 1.6 reduced to 215 hp with the assistance of an electric motor and a minimal battery allowing 25 km of autonomy and, above all, avoiding the penalty, i.e. a cumulative power of 260 hp for a weight under 1600 kg.
We also need to communicate: who in France has seen an advertisement, in the press, on the radio or on television, indicating that Lancia exists or is presenting a new model? In Paris, there are no dealerships, not even a showroom. And what are they waiting for to integrate this Ypsilon into Free2Move, the Stellantis car-sharing service? They complain about sales, but do nothing to sell.
Sorry, but comparing Lancia sales with Honda or Lexus in Italy doesn't make much sense. Sales are more than 50% of captive customers in general. Just 2 years ago it was much more. Those customers aren't there anymore!
To relaunch Lancia after having lost its customers, with pseudo new vehicles without attraction it is null. I've owned a lot of Lancias...and I'm not interested in a facelifted 208, especially as it's the end of its career.
Having had a new Ypsilon for 8 months now, I've already written that Stellentis shouldn't be surprised if it doesn't sell well - why? No advertising: not in newspapers, not on TV, not on street billboards, not anywhere else.
We have 2 splendid concessions around Lyon in Vaise and Villefranche/S but they don't advertise, I've already pointed this out....but no reaction, it's unheard of!!!!
Launching a "product" without advertising is commercial suicide...you don't need to be a graduate of Polytechnique to understand that!!!!