The shaking continues in the organizational chart of Stellantis. After the appointment of Antonio Filosa at the head of the Group in June 2025, one European leader after another has fallen. This time, it's Luca Napolitano, an emblematic figure in the renaissance of Lanciawho loses his position as CEO of the Italian brand.
From spearhead to outpost
Since the creation of Stellantis in 2021, Luca Napolitano has embodied Lancia's relaunch. Under his leadership, the Italian brand, thought by many to be doomed, has undergone a facelift: a new logo, a premium repositioning, and above all, the express launch of the new Ypsilon, the first model in a trilogy intended to resurrect Lancia in Europe.
But according to the official press release issued on November 7, 2025, Napolitano has now been appointed Head of Stellantis & You - Sales & Services, a more cross-functional position reporting to Jean-Philippe Imparato. An elegant way of dismissing him without saying so? No special thanks were expressed for the man who kept the Lancia flame burning for almost four years.
A chain of reorganization
The move is not an isolated one. For several months now, Stellantis has been undergoing an in-depth reorganization of its European brands.
- Jean-Philippe Imparato, after managing Alfa Romeo and then Stellantis Europe, is now at the helm of Maserati.
- Santo Ficili, retains management of Alfa Romeoconfirming his stability at the helm of the Biscione brand.
- Emanuele Capellano has taken over the management of Stellantis Enlarged Europe and now oversees all regional brands.
Roberta Zerbi succeeds Napolitano at the helm of Lancia. She is already well known to the Group, having previously headed Stellantis & You - Sales & Services. Ironically, it is she who replaces Napolitano, while the latter takes over... his old job.
Lancia in a fragile state again?
Behind all this leadership, one question stands out: what's to become of Lancia? Today, the brand has just one model on the market, the Ypsilon, sold almost exclusively in Italy. According to our information, the future Gamma is still scheduled for 2026. But this sudden change of direction casts a shadow over the relaunch. Without its historic captain, will the course be maintained? The timing is questionable.
Officially, Stellantis speaks of a "customer-centric" organization and a desire to "unleash the full potential of the European range". Behind the scenes, however, it's hard not to see a recomposition of internal balances, to the benefit of certain brands deemed more profitable.
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Of course the brand isn't in danger! Read the press release!! "In her new role, Roberta will continue to drive the brand's development, building on the recent launch of the Ypsilon and preparing for the introduction of two all-new models in the coming years.
Bof . How can we believe that Lancia can be reborn? I'm an ex-Lancini fan, but we have to be realistic, because how can we relaunch a brand with a Ypsilon cobbled together from a 208 at the end of its career and a Gamma derived from a DS8 that's already a flop...
At the risk of repeating myself over the months, it won't be a DS8.
Lo dirigo io la lancia incapaci