Buying a Lamborghini Aventador SVJ Roadster is already living a dream reserved for the wealthy few. But what happens when you sign a check for around $1 million for one of the Italian brand's most spectacular supercars? Entrepreneur and influencer Jordan Welch shared the full experience of his delivery... and especially the list of gifts offered by the dealership Lamborghini.
On paper, one might imagine a trunk full of exclusive objects, luxury watches or numbered miniatures. In reality, the attentions are much more... modest.
Merchandising gifts
As part of his welcome package, Jordan Welch received Lamborghini towels, golf balls, a key ring and even the official license plate for his Aventador, complete with sticker. There were also a few posters and design sketches, as well as a scented candle.
The dealer then completed the set with branded whisky glasses, a poster of the Lamborghini Urus and three bottles of Italian wine presented in a box. Last but not least, a white T-shirt and a cap (immediately requested by Jordan Welch's mother, in her own words).
Mixed reactions
The unboxing video made the rounds on Instagram, but reactions were mixed. Some fans congratulated the buyer and emphasized the symbolic nature of these attentions. Others, however, ironized on the weakness of the package: "It looks like a bundle at 50 $", one could read, while another Internet user joked: "Even Toyota gives you a watch when you buy a Prius!"
But the real gift is the Aventador
The most important thing, of course, is the car. The Aventador SVJ Roadster sold for around €450,000 when it was launched. Today, soaring prices have taken it to over a million, depending on configuration and mileage (one model sold 1.2 million $s in July 2025). This puts the importance of Lamborghini goodies into perspective.
While some may find the gifts disappointing, others point out that these objects are part of the lifestyle universe that the brand has been developing for years. Fashion, accessories, Italian wines... Lamborghini doesn't just sell cars, it sells a lifestyle. And it doesn't matter if the golf balls seem trivial: owning an Aventador SVJ Roadster is already the best gift of all.
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