At LamborghiniExcessiveness is not an accident, it's a signature. But even at Sant'Agata Bolognese, some creations push the limits of reasonableness. This is precisely the case with this Lamborghini Revuelto recently unveiled in a video shared by an American distributor: a car whose paintwork alone is said to have cost $150,000. Yes, just the paint.
A red and black gradient
At first glance, this Revuelto immediately catches the eye with its spectacular hue. It's neither a simple red nor a classic black, but a complex gradation between Rosso Bia and Nero Granatus. A perfectly controlled, fluid, almost organic transition. This type of finish is not a traditional painting technique. It requires time-consuming, precise and, above all, extremely rare craftsmanship. Every coat, every nuance, every transition is controlled by hand. The result is unique, and above all impossible to reproduce identically. Another detail that sets this Revuelto apart: it's the first Revuelto to be delivered in the USA with a painted rear diffuser. A bold choice, since the diffuser is usually left raw or in exposed carbon to emphasize its aerodynamic function.
Ad Personam Alpha: the pinnacle of Lamborghini customization
This Revuelto is more than just an Ad Personam program. It goes one step further with the Ad Personam Alpha designation, the most exclusive level of personalization offered by Lamborghini. The "Alpha" badge is not a marketing ploy: it means that the customer has access to virtually unlimited aesthetic and technical choices, both inside and out. Production is deliberately ultra-restricted. Only 50 "Alpha" Lamborghinis will be produced each year, all reserved for the brand's best customers, those whose relationship with Lamborghini goes far beyond the purchase of a supercar.
An interior in unison, between Rosso Alala and deep black
The interior is totally consistent. Black dominates, reinforcing the dark, exclusive atmosphere, while touches of Rosso Alala echo the exterior hue. Materials, stitching and inserts play on this permanent contrast between extreme sportiness and bespoke refinement. This Revuelto is also one of the first to feature a two-tone steering wheel, a detail reserved for a few very specific configurations.
A Revuelto for nearly a million dollars
When you add up all these elements, including the unique 150,000 $ paintwork, Ad Personam Alpha program and specific options, the final bill is dizzying. According to the seller, the total cost of this Lamborghini Revuelto reaches $964,000.
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