29 unique configurations for the 29 Lamborghini Fenomeno "it will be an explosion of colors".

August 16, at the Pebble Beach Concours d'Élégance, Lamborghini didn't just unveil its new supercar. With the Fenomeno, limited to 29 unitsthe Sant'Agata Bolognese brand has created the most powerful road-going Lamborghini in its history... and undoubtedly the most exclusive. With its 1,080 hp, its atmospheric V12 screaming at 9,500 rpm and its futuristic design, it has established itself as the most powerful and fastest road-going Lamborghini ever produced. Limited to just 29 examples, the Fenomeno is already a legend in the making. But beyond the numbers, there's another detail that makes this supercar even more exclusive: each will be delivered in a unique color.

The art of made-to-measure

"We're going to create 29 cars, and we're going to create 29 different colors," confided Mitja Borkert, Lamborghini design director. "All our customers will express their taste individually." In other words, no two Fenomeno will be identical.

Thanks to the Ad Personam program, each owner will be welcomed in Italy to design his or her own customized configuration. Lamborghini has already prepared 20 livery proposals, divided into five universes: Sportiva, Lifestyle, Tecnica, Eclettica and Stardust. These are inspired by a mix of bright colors, contrasting details, numbered motifs, choice of wheels and interior ambiences.

While the Fenomeno was unveiled in Giallo Crius, a bright yellow faithful to Lamborghini tradition, the future of this model promises to be a veritable chromatic mosaic. Some of the configurations already mentioned stand out:

• Viola Proserpina: a combination of pink, black and white.
• Nero Gravastar: a dark mix of purple, black and white.
• Bronze Zante: a chic copper tone combined with black and grey.

Mitja Borkert insists that everything will be done in an "elegant manner", while allowing customers to express their personalities. As a result, if one day the 29 Fenomeno were to find themselves in the same place, it would be, in her words, "an explosion of color".

When customer culture meets design

The exercise is not limited to a simple aesthetic choice. Borkert admits to learning a great deal from customers themselves, not least about the cultural meanings of colors. Purple, for example, is sometimes perceived negatively in Europe, whereas it is synonymous with prestige elsewhere. Pink, marginal in Europe, is a very important color in Japan. Even the number 29 has a special symbolism: in Japanese, it can be associated with the word "happiness".

29 cars, 29 colors, 29 unique stories. For collectors, it's hard to imagine a rarer, more personalized work of art.