After months of stagnation and a difficult situation in Europe, Fiat finally sees the light at the end of the tunnel. The reason? The Fiat Grande Pandawhich is starting to deliver in terms of volume and is giving the Italian brand a new lease of life on the Old Continent. And if it's not yet in the European top 10, it could well save Fiat from a still gloomy 2025.
Brazil, Fiat's undisputed mainstay
Let's start with the basics: Brazil remains Fiat's beating heart. In October 2025, the brand broke its all-time record there with 50,650 registrations, a figure never achieved before. This represents a year-on-year increase of +3 %, confirming Fiat's absolute domination of this market. At this rate, the brand will easily surpass 530,000 registrations for the year, a volume that few manufacturers can claim today, even in the major South American countries.
Italy, driving Europe's rebound
Fiat's renaissance is taking shape in its home country. With 11,595 registrations in October 2025, the brand is up +26 % on the previous year. And this time, the Grande Panda is no stranger to it: 1,912 examples found buyers, climbing to 16ᵉ place in the national ranking.
The current Panda, still unchallenged, remains number 1 with 7,486 units, while the Fiat 600 confirms its place in the top 20 with 1,623 registrations.
For the year as a whole, Fiat remains slightly behind 2024 (-4 %), but if November and December confirm October's trend, the brand could end 2025 on a positive note. And it has to be said: the Grande Panda now has the potential to be in the Italian top 10 as early as 2026.
Argentina, Fiat's third worldwide force
Argentina retains its position as Fiat's third largest market worldwide, behind Brazil and Italy. With 5,492 registrations in October 2025, the country remains stable compared with 2024, even if the brand seems to be marking time after a thunderous start to the year. The Fiat Cronos remains the undisputed star, the second best-selling car in the country. It remains to be seen whether Fiat will be able to maintain this level, or whether the local market has reached its ceiling for the Italian brand.
Turkey: a solid market ahead of the launch of the Grande Panda
Turkey, another strategic territory, continues to perform well, with 6,724 registrations in October 2025. The locally produced Fiat Tipo remains the national bestseller.
As for the Grande Panda, it's about to make its commercial debut here, and deliveries are expected soon, and could rapidly boost volumes from the end of the year or early 2026. Note: if light commercial vehicles were added, Fiat would exceed 11,000 units for the month.
Germany, a pleasant surprise
A small but solid rebound on the other side of the Rhine: Fiat registered 1,988 cars in October, including 296 Grande Panda, 600 Fiat 600 and 959 Fiat 500. This is an encouraging sign in a highly competitive market that has historically been unfavorable to Fiat. The figures are improving, albeit slowly, but surely.
France: the game-changing Grande Panda
France recorded its best month of the year with 2,136 registrations in October 2025. Once again, the Grande Panda played a pivotal role: 892 units registered, almost half of the month's sales! It is even ahead of the Fiat 500 (587 units) and the Fiat 600 (537 units). If this momentum continues, the Grande Panda could become Fiat's best-selling model in France as early as 2026.
Spain: successful transition to the new range
In Spain, Fiat had 729 registrations in October 2025, close to the figure for October 2024.
But the difference is notable: yesterday's 500 sales have been replaced by Grande Panda and 600 sales today. The two models almost share the Spanish market, with 283 Grande Panda and 372 Fiat 600.
Secondary markets slow down after a peak
In the UK and Japan, Fiat returns to normal after an exceptional September due to massive deliveries. October volumes fell to 296 registrations in the UK and 298 in Japan. As for the United States, it remains a marginal market for Fiat: 40 cars registered in October, 1,277 since the beginning of the year. As for Algeria, if anyone has official monthly registration figures, please send us an e-mail.
Global analysis: a wind of optimism at Fiat
In the January-October 2025 cumulative total, Fiat registered 740,972 units worldwide, a slight year-on-year decline of -1 %. But the trend in Europe has clearly changed since September: the Grande Panda, now delivered in volume, is beginning to reverse the curve.
Admittedly, Fiat is unlikely to do better than in 2023, but November and December could mark a decisive turning point. The brand has regained momentum in its main markets, Brazil remains a rock, and Europe is finally smiling again. In just a few months, the Grande Panda has succeeded in reviving interest in the brand, attracting new customers and restoring confidence in its network. With the launch of the 500 hybrid, and if the trend continues for the Grande Panda, 2026 could mark Fiat's real return to the European scene. And it's no exaggeration to say that the Fiat Grande Panda is about to save the brand.
| Country | january - october 2025 | change n-1 |
|---|---|---|
| Brazil | 435289 | 3% |
| Italy | 123715 | -4% |
| Argentina | 68258 | 70% |
| Turkey | 59109 | -15% |
| Germany | 16208 | -42% |
| France | 16544 | -43% |
| Spain | 8762 | -34% |
| United Kingdom | 8413 | -36% |
| Japan | 3397 | -3% |
| United States | 1277 | 24% |
| 740972 | -1% |
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I think that the manufacturers in the Stellantis - ex-FCA group have a basic problem: they have no follow-up in their ranges, and haven't for a long time.
Punto not replaced, Alfa Mito, GT, Giulietta not replaced, Maserati Quattroporte, Ghibli, Levante not replaced...
It's no wonder that buyers are leaving to compete.
At least this year they've been smart enough to extend production of the Giulia and Stelvio.
If they'd brought out a real Fiat they'd probably still have sold a lot more... Like the Junior if it had been a real Alfa Romeo...
Well, yes, but FCA would have had to invest back then... Stellantis made a hole in the wall in a hurry.
One thing that worries me about GPanda is that it's made by forceps! What about quality with random staff both on the line and in management😳
The Grande Panda doesn't owe its current problems to its French "heritage", but to worries at the Serbian factory and the lack of assembly staff for many months 🙄
Portugal doesn't overtake the USA?
This is a sample of countries in relation to the site's audience. Portugal was around 8,000 cars in 2023.
WOW! Fiat has sold more cars in Japan than in Britain??? 😮
En cuanto solucionen los problemas de los motores de puretech y recobremos la confianza los ventas subirán.