In Miami, at the heart of Art Week, Fiat has chosen one of the world's greatest artistic events to announce news that could well change its image in the United States: the little Topolino will be crossing the Atlantic. And to make its mark, the Italian brand hasn't done things by halves. Alongside world-renowned artist Romero Britto, it unveiled a unique piece, dubbed "Brittolino", a Topolino transformed into a work of art, exhibited at Britto Palace, the world's largest artist's studio.
Britto, a master of contemporary pop art, is known for his bright colors, joyful universe and distinctive way of conveying optimism and love through his works. His collaboration with Fiat seems almost natural. Together, they have created a design that symbolizes exactly what the Topolino wants to represent in the United States: color, good humor and a new way of getting around.
Fiat boss Olivier François didn't just unveil a work of art. He slipped in an announcement that nobody expected: the Topolino will officially make its debut on the American market. The model, already popular in Europe, has been quietly testing its potential in the U.S. with appearances at the Greenwich Concours d'Elegance, the New York Auto Show and the Los Angeles Auto Show.
It has to be said, it's unlike any other American car. At 2.53 meters long, with two seats, a top speed of 28 mph (45 km/h) and a small 8 hp electric motor, the Topolino makes some Japanese kei cars look like behemoths. In the USA, it could quickly become the stylish alternative to golf cars. No one yet knows whether Fiat will succeed in maintaining such an aggressive €9,890 price tag across the Atlantic, but the intention is clear: to democratize electric mobility in its simplest form. Fiat promises more details in the coming months.
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