Since its launch, the Fiat Grande Panda was supposed to embody the revival of the Fiat in Europe. After a particularly encouraging September and October, the momentum finally seemed to be building. But the figures for November 2025 slightly dampen this enthusiasm. Between irregular deliveries, contrasting European markets and ever-increasing dependence on South America, one question arises: is the Fiat Grande Pande already at its peak?
Brazil, still solid but perhaps on the ceiling
It's impossible to analyze Fiat without starting with its South American giant. Brazil is still flying high in 2025, with an increase of +2 % compared with last year and even +12 % compared with two years ago. Volumes remain colossal, and the 520,000 mark should be surpassed without difficulty. However, a new feeling is emerging in the industry: Fiat has reached a plateau. Increases still exist, but they are becoming modest. Nothing to worry about in the short term, but a sign that Brazilian growth won't be able to compensate for European weaknesses forever.
Italy buoyed by the Panda, held back by the Grande Panda
In Italy, Fiat increased its sales by 4 % compared with November 2024, even if the gap remains significant compared with n-2. The Panda confirmed its status as absolute queen of the market, with 6,827 registrations. The Fiat 600 also continues to make headway, with a solid month. But all attention is focused, as ever, on the Grande Panda.
With 1,707 registrations, it enters the top 20, but is down on September (2,526 units) and October (1,912 units). This downward trend comes as more of a surprise than the performance of the other models, since Fiat had pinned great hopes on a steady rise in sales. For some dealers, the problem is persistent production delays at the Serbian plant. For others, demand would be temporarily dampened by waiting for the new, more affordable non-hybrid version, equipped with a 100 hp engine and manual gearbox. One thing is certain: the Grande Panda is making progress in the annual rankings, already ranking 39ᵉ, ahead of established models like the Lancia Ypsilon. But it still hasn't delivered everything it promised.
Argentina and Turkey, two opposing trajectories
Argentina confirms its role as Fiat's third global pillar. With +63 % compared with n-1 and +23 % over two years, the country continues to show remarkable strength despite a traditionally quieter November. The Fiat Cronos remains a must-have in the country, single-handedly underpinning local volumes.
Turkey, on the other hand, is experiencing the opposite dynamic, with a decline of -9 % over one year and -28 % over two years. For the time being, the Grande Panda is only sold in the 100 % electric version, a positioning that inevitably limits its potential. The forthcoming arrival of the hybrid is expected to be a possible commercial shock.
Germany: a surprising month dominated by the electric Fiat 500
If there's one market where Fiat surprised in November, it's Germany. There, the brand recorded an unexpected spike in Fiat 500 electric sales, with 1,415 registrations. The reasons? It's hard to say whether this was a tactical registration operation, a mass delivery or a late reaction to purchase subsidies. Behind this performance are 512 Fiat 600s, 423 Grande Pandas and 274 Fiat Pandas. The month is clearly better than November 2024, but it's not enough to make up for a year that was down sharply overall, with -36 % vs n-1 and -63 % vs n-2.
France: the Grande Panda saves the day, but the month disappoints
France fails to confirm October's momentum. With 1,664 registrations, Fiat did slightly less well than last year. The Grande Panda dominated the range with 655 units and became the core business for Fiat France. But the rest of the range collapsed: the 500, 600, Panda and Tipo all fell back compared with November 2024. Fiat clearly expects the arrival of the 500 hybrid and the more accessible versions of the Grande Panda to revive momentum.
Spain, UK and Japan: back to reality
In Spain, the Grande Panda did not take off as well as hoped. The Fiat 600 remains ahead of the pack, but the brand as a whole is clearly down on the last two years. The same applies to the United Kingdom and Japan: after a surge linked to the large deliveries in September, November saw a drop back to very low levels. The UK posted 202 registrations, Japan 268. Both markets remain in long-term decline.
United States: a symbolic but stable market
In the United States, Fiat remains marginal with 17 registrations. The market is microscopic but surprisingly stable, which contrasts with the volatility of other countries.
Can the Grande Panda really save Fiat in Europe?
This was true in September and October. It is less so in November. The Italian downturn came as a surprise, while French performances were modest and Spain hesitant. We're not yet talking about a turnaround, but rather a slowdown in the build-up.
The question remains: is this an accident or a deeper problem linked to production capacity in Serbia? The arrival of a simpler, less expensive, non-hybrid version could unblock the situation, enabling the Grande Panda to better compete with a major rival: the Citroën C3, number 4 on the Italian market.
Fiat can still reverse the trend. But if in 2026 the Grande Panda fails to do better than the C3 on its own territory, we'll have to ask ourselves the right questions. In the meantime, the bulk of global volume is based on two markets that are not weakening: Brazil and Argentina. Today, they are the ones keeping Fiat afloat.
| Country | January - November 2025 | Change n-1 | Change n-2 |
|---|---|---|---|
| Brazil | 480390 | 2% | 12% |
| Italy | 134542 | 4% | -10% |
| Argentina | 71912 | 63% | 23% |
| Turkey | 63303 | -9% | -28% |
| Germany | 18848 | -36% | -63% |
| France | 18208 | -38% | -49% |
| Spain | 9272 | -34% | -60% |
| United Kingdom | 8615 | -34% | -42% |
| Japan | 3665 | -5% | -12% |
| United States | 1294 | 0% | 203% |
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I confess I still don't understand Stellantis' mismanagement of Fiat.
From what I've read elsewhere, the Serbian plant remains a disaster. Moreover, it had been said that the C3 should be produced there by 2025 (because Trnava is saturated!). Now Stellantis is talking about mid-2026.
FIAT management is a disaster. The Trnava plant that produces the C3 is running at full capacity. It also experienced setbacks at the start of production, but now everything is running smoothly. It's incomprehensible what's going on at FIAT.
And to think that Kragujevac is also to produce a complement to the Citroën C3 😮
Fiat have delayed GP RHD deliveries until March, citing demand in mainland Europe - but i do feel that they have not gotten over their production issues with Grande Panda - I don't think we are seeing the true demand reflected yet in sales, but If Fiat can't sell GP is vast numbers, a car that has received rave reviews etc, then they are truly in deep trouble. 600 sales are already starting to decline in many European countries, the need GP to perform.
Why did you abandon the panda cross?
La fiat grande panda è troppo cara.....sia la base che quella più accessoriata.... sarà dura competere con la concorrenza...
Now we have to start asking the right questions. Despite all our efforts, FIAT is no longer taking off in Europe. The brand is finished in Europe and will shortly become the Group's "emerging countries" brand.
Given its ridiculous sales figures in Europe, I don't even know how it can ever hope to bounce back. Is there a precedent for a brand that was once in the abyss to climb back to the top in Europe? I can't remember.
De Grande Panda had vanaf dag één besteld moeten kunnen worden met een linnen zonnedek. Bij Renault denkt men wél aan alles. Hetzelfde geldt voor de 600E. Onbegrijpelijk dat 3 Italiaanse auto's op dezelfde basis gewoon allemaal gebrek aan mogelijkheden vertonen. Geen schuifdak voor Lancia Ypsilon én Fiat 600, ,El voor alfa junior. Hetzelfde verhaal met de frunk bij de elektrische versies. Ongelooflijk dat ontwerpers én ingenieurs van de Italiaanse merken blijkbaar niets 'AF' kunnen werken... Ik had die al lang op straat gezet.
No idea what you are trying to say. Maybe it would help if you stick to 1 language, preferably Swahili
Stellantis and above all Fiat, since in reality Stellantis is nothing other than Fiat, still haven't understood that without a B-segment vehicle like the 127, Uno, Punto, G punto, a segment that has always been Fiat's workhorse, and without its presence in the range, there's no salvation in Europe. Can you imagine VW without its Polo, Renault without its Clio, Peugeot without its 208, Citroen without its C3, Opel without its Corsa, Seat without its Ibiza, etc.? It's hard to believe that there are only good-for-nothing managers in this group.
"since Stellantis is essentially just Fiat" ???? $60 bn annual USA sales (RAM, Jeep) do not count??
Fiat Brazil entry level car is £9000. UK Grande panda £20000. Uk website promotes electric, Brazil promotes 1.0L fire.
15% of people here are well off, and can afford to believe the climate agenda, and think that they represent 100% of the populace. There's the problem. Love Fiat but despite good income i can't afford one anymore.
Agree, Grand Panda is now too expensive in the UK. Ive yet to see any on the roads over here.
Has Fiat yet to understand that for many in the UK, an electric car is a no go area. With a large percentage of the population living in appartments, flats and houses where a vehicle must be parked on a road, there is no opportunity to charge an electric vehicle.
They're going for a particular style with future variants of the big panda, but it's not necessarily what people expect, especially with a 1.2 puretoc as the only engine. The new Dacias are equipped with a new, more modern 1.8 etech that's just as economical. Those in charge need to ask themselves the right questions!!!!
Wie imm ein sehr interessanter Artikel.
Ich freue mich immer auf den nächsten Artikel
Weiter so!
Mit freundlichen Grüßen Carsten
Vielen Dank für diese Nachricht!
Who decided to have the Grande Panda manufactured in a plant with insufficient production capacity? Why isn't the Grande Panda also made in Italy?
Another feat of the Tavares era, to undermine sales of a new model that could sell in far greater quantities.
Still production problems and delivery delays for Grande Panda. UK delay is 11 months (!), now March 2026 only.
For the brand new hybrid 500 can be a gamechanger. In 2026 we should also get bigger Fastback and Multipla. In theory Fiat sales in Europe should explode in 2026 y/y.
What about North Africa ? Fiat is quite strong there.
I know that Fiat sells in Algeria, but I haven't yet found a source for reliable monthly figures.
If they sold the Grande Panda in the US, they'd get a LOT more sales!!!! I really really want one but we don't have them here. 😡
In the UK, the Grande Panda is not due to go on sale until March 2026, in order to concentrate on the production of "left-hand drive" models 😉
Ah yes, I just read that on autocar. Nevertheless both Japan and the UK had a wave of deliveries in September. Maybe the demo cars. Thanks!