For years, Ferrari has enjoyed one record-breaking year after another, almost without interruption, buoyed by solid global demand, full order books and a perfectly mastered upmarket strategy. But as 2025 draws to a close, one thing is clear: for the first time in a long time, Maranello could end the year without breaking its own records. November's figures confirm what October data had already hinted at: Ferrari is not collapsing, far from it, but the overall momentum has clearly slowed. Above all, the major historic markets no longer all play their role as driving forces.
The United States holds, but with no margin for error
Ferrari's number-one market worldwide, the United States continues to do the job. With 307 registrations in November 2025, including 71 Purosangue, it was a solid month, slightly better than last year. Over eleven months, Ferrari is now almost in balance, with a very slight decline of -0.87 %. This is reassuring, but not enough to reverse a worldwide trend. All the more so as December 2024 had been exceptional, with 430 registrations. To avoid an annual decline, December 2025 will have to be of the same calibre. In other words, Ferrari no longer has a joker in its first market.
Germany confirms discreet but real decline
Ferrari's second historical pillar, Germany, is experiencing a more complicated year. November was a weak month, with just 97 registrations, despite a high proportion of high-value models such as the Purosangue and 12Cilindri. Overall, the German market is now down -7.57 1TP3Q. This figure is far from insignificant. Germany is traditionally a growth market for Ferrari. To see it decline over a full year sends out a clear signal: even the most solid European clientele is not totally unaffected by the economic context and successive price hikes.
Japan confirms its safe-haven status
Conversely, Japan continues to provide welcome breathing space. With 140 registrations in November and annual growth of +5.10 %, the country confirms its positive momentum. Ferrari is enjoying one good month after another there, proving that Japanese customers remain particularly loyal to luxury sports cars, despite a more uncertain global context. Although not the largest market in terms of volume, Japan clearly plays a stabilizing role in the 2025 equation.
Italy and France: measured but steady progress
Ferrari had a quiet year in its home market. With 71 registrations in November, sales in Italy rose by +6.06 1TP3Q for the year as a whole. A solid performance, which shows that the brand retains a strong domestic foothold, despite a sometimes unstable economic environment. France is following a similar trajectory. Month after month, without any spectacular surge, Ferrari is making steady progress. November's 38 registrations brought the annual increase to +5.26 1TP3Q. The market remains modest in terms of volume, but its regularity makes it a discreet but reliable pillar.
The United Kingdom, the year's big loser
This is undoubtedly the most striking black spot of 2025. With just 34 registrations in November, the United Kingdom has taken the plunge, posting a drop of -30.20 % over the year. This collapse is directly linked to the end of a tax niche that benefited certain residents. The result is spectacular: a market that used to flirt with 1,000 Ferraris a year could now fall to around 650 units. Ferrari is not necessarily losing customers, but it is losing registrations. Buyers still exist, but they're registering elsewhere, which is enough to unbalance the overall statistics.
Smaller markets grow, but don't compensate
Belgium, Netherlands and Spain continue to grow in 2025. Belgium now posts +21.53 %, the Netherlands +22.22 % and Spain +32 %. These figures are impressive in percentage terms, but remain limited in absolute volume. Conversely, Australia and Austria confirmed their decline, at -9.78 % and -24.73 % respectively. Here again, volumes are low, but they contribute to the overall erosion.
Total sales down, but brand still ultra-profitable
Across the eleven markets monitored, Ferrari had registered 8,031 units by the end of November 2025, compared with 8,359 a year earlier. This represents a fall of almost 4 %. The facts are clear: a stable US market, a slightly declining Germany and a plunging UK are enough to tip the balance for the year, despite good performances in secondary markets. This in no way calls into question Ferrari's financial solidity. Margins remain exceptional, the order book is full until 2027, and the strategy of moving upmarket continues to bear fruit. But for the first time in a long time, volume is no longer an issue.
A record-breaking year... so what?
If 2025 ends in stagnation or a slight decline, it will be neither a failure nor a major warning. Ferrari's vocation is not to break volume records every year. Its status as a luxury brand is also based on rarity, exclusivity and desirability. On the other hand, this snapshot of sales by country is rich in lessons. It shows the extent to which tax policies, national economic contexts and regulatory choices can shift an entire market in the space of a few months.
| Country | January - November 2025 | Evolution |
|---|---|---|
| United States | 3070 | -0,9% |
| Japan | 1402 | 5% |
| Germany | 1635 | -7,5% |
| Italy | 770 | 6% |
| United Kingdom | 631 | -30% |
| France | 320 | 5% |
| Australia | 203 | -10% |
| Belgium | 175 | 21,5% |
| Netherlands | 110 | 22% |
| Spain | 99 | 32% |
| Austria | 70 | -25% |
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