A month ago, we reported on the sale of an exceptionally extensive automobile collection: The Tailored for Speed Collectiona selection of 42 cars, almost entirely made up of Ferrariestimated at the time at 50 million euros. The auction has now taken place, and the result exceeds all expectations: over 69.6 million Swiss francs, or around 75 million euros in total.
But what intrigues most is the identity of the mysterious collector. Officially kept secret, it seems to have been guessed by motoring enthusiasts: several racing models sold at auction clearly bear the signature of the Iron Lynx and Iron Dames programs, two teams supported by Deborah Mayer, a well-known figure in women's motorsport and former President of the FIA Women in Motorsport Commission.
33 Ferraris, 3 Paganis, 2 Lamborghinis and more
At the auction organized by RM Sotheby's at Zurich's Dolder Grand Hotel, the room vibrated to the sound of every hammer. Ferrari reigned supreme: 33 models, spanning over fifty years of Maranello history, from the 365 GT 2+2 (1968) to the Daytona SP3 (2024).
The figures are dizzying:
- Ferrari Daytona SP3 (2024): €5.75 million
- LaFerrari Aperta (2017): €5.68 million
- FXX-K Evo (2016): €5.62 million
- 333 SP (1998): €5.59 million
- FXX Evo (2008): €4.35 million
- F40 (1989): nearly €3.2 million
But the collection was not limited to Ferrari. Three Pagani were among the most sought-after lots:
- Huayra Roadster BC (2021): €4.80 million
- Utopia (2024): €3.50 million
- Huayra R (2022): €2.53 million
And two Lamborghini completed the picture:
- Sián FKP 37 (2021): €2.23 million
- Huracán Tecnica 60th Anniversary (2024): €392,000
Added to this were some prestigious guests: a Bugatti Chiron Super Sport (2023) sold for €4.35 million, and two Mercedes-AMG GT Track Series and GT2 Pro, true track machines, as well as a Bentley Continental GT3-R for fans of English muscle cars.
A historic sale
With a total of CHF 69,675,125 raised (excluding commissions), the Tailored for Speed auction is now the largest single car sale in Europe in 2025.
RM Sotheby's hailed "an eclectic, coherent and extraordinarily well-preserved collection". And with good reason: each car had been personally selected by its owner, often in bespoke configurations or linked to special Ferrari programs.
If the financial success of this sale is undeniable, why sell such an extraordinary collection? Some observers see it as a strategic refocusing on the DC Racing Group's sporting activities (Iron Lynx, Iron Dames), while others point to a partial withdrawal from the private car world to concentrate on new projects.
Complete ranking of the 42 sales
| Rank | Model | Price (CHF) |
|---|---|---|
| 1 | 2024 Ferrari Daytona SP3 | 5 348 750 |
| 2 | 2017 Ferrari LaFerrari Aperta | 5 292 500 |
| 3 | 2016 Ferrari FXX-K Evo | 5 236 250 |
| 4 | 1998 Ferrari 333 SP | 5 208 125 |
| 5 | 2021 Pagani Huayra Roadster BC | 4 476 875 |
| 6 | 2008 Ferrari FXX Evo | 4 055 000 |
| 7 | 2023 Bugatti Chiron Super Sport | 4 055 000 |
| 8 | 2014 Ferrari LaFerrari | 3 323 750 |
| 9 | 2024 Pagani Utopia | 3 267 500 |
| 10 | 1989 Ferrari F40 | 2 958 125 |
| 11 | 2012 Ferrari 599XX Evo | 2 761 250 |
| 12 | 2021 Ferrari Monza SP1 | 2 592 500 |
| 13 | 2022 Pagani Huayra R | 2 367 500 |
| 14 | 2021 Lamborghini Sián FKP 37 | 2 086 250 |
| 15 | 2024 Ferrari 812 Competizione A | 1 861 250 |
| 16 | 2012 Ferrari SA Aperta | 1 748 750 |
| 17 | 2016 Ferrari F12tdf | 1 355 000 |
| 18 | 2023 Ferrari 812 Competizione | 1 298 750 |
| 19 | 2019 Ferrari 488 GTE Evo | 989 375 |
| 20 | 2015 Ferrari 458 Speciale A | 950 000 |
| 21 | 2010 Ferrari 599 GTO | 950 000 |
| 22 | 2020 Ferrari 488 GT3 Evo | 848 750 |
| 23 | 2019 Ferrari 488 Pista "Piloti Ferrari | 708 125 |
| 24 | 2020 Ferrari 488 Pista Spider | 680 000 |
| 25 | 1973 Ferrari 365 GTB/4 Daytona Berlinetta | 623 750 |
| 26 | 2002 Ferrari 550 Barchetta Pininfarina | 545 000 |
| 27 | 2009 Ferrari Scuderia Spider 16M | 488 750 |
| 28 | 2017 Ferrari F12berlinetta 70th Anniversary | 387 500 |
| 29 | 2024 Lamborghini Huracán Tecnica 60th Anniversary | 365 000 |
| 30 | 2018 Ferrari GTC4Lusso 70th Anniversary | 353 750 |
| 31 | 2024 Mercedes-AMG GT2 PRO | 308 750 |
| 32 | 2004 Ferrari 360 Challenge Stradale | 297 500 |
| 33 | 2005 Ferrari Superamerica | 286 250 |
| 34 | 2022 Mercedes-AMG GT Track Series | 275 000 |
| 35 | 1968 Ferrari 365 GT 2+2 by Pininfarina | 252 500 |
| 36 | 1978 Ferrari 512 BB | 252 500 |
| 37 | 2000 Ferrari 360 Modena | 172 500 |
| 38 | 1987 Ferrari Testarossa "Monodado | 149 500 |
| 39 | 2016 Bentley Continental GT3-R | 138 000 |
| 40 | 1987 Ferrari 412 | 115 000 |
| 41 | 1980 Ferrari 400i Automatic | 86 250 |
| 42 | 2004 Ferrari 360 Spider | 155 250 |
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