When you think of FerrariWhen we think of a brand, we immediately think of power and elegance, but also of extreme attention to detail. And a video recently posted on the brand's official Instagram account is a spectacular reminder of this.
In this sequence, which has gone viral, we discover the meticulous process behind one of the most famous emblems of the automotive world: the prancing horse. Contrary to popular belief, this logo is neither a sticker nor a decal. It's entirely hand-painted, directly onto the bodywork.
In the video, a craftsman applies the contours of the mythical horse with almost surgical precision. Using stencils, marking tape and a spray gun, he breathes new life into the symbol that sits proudly on the finest Ferraris. Each gesture is slow, measured, almost meditative. The result: a unique logo, perfectly integrated with the car, and above all... mesmerizing to look at.
But this refinement comes at a price. According to some sources, the option of having the Ferrari coat of arms hand-painted would cost between $15,000 and $20,000. A sum that may seem crazy, but it illustrates Ferrari's commitment to excellence in craftsmanship and Italian tailoring.
This attention to detail is part of what sets Ferrari apart from the competition. Beyond performance, it's an art of living and a tradition that's expressed right down to the paintwork on a logo. And now that you know, you'll never look at that prancing horse the same way again...
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