At first glance, it's hard not to smile: this heavily camouflaged prototype circulating around Maranello looks more like a hearse than a car. Ferrari. And yet, this is the very first 100 % electric prototype from the Prancing Horse brand.
Up to now, the only development mules we've seen have borrowed the lines of a Maserati Levante with Ferrari Purosangue parts, and even fake exhausts to cover our tracks. This time, the deception is over: for the first time, the prototype reveals its definitive silhouette... or at least what it reveals beneath a thick layer of camouflage.
A van silhouette?
In these shots by Derek Photography, the electric Ferrari is almost reminiscent of a pickup truck: flat roof all the way, square rear, atypical proportions... that's all it takes to spark comparisons. But beware: most of these volumes are created by dummy panels designed to blur perception. In fact, under the camouflage, certain angles reveal a more sloping rear hatch that could recall the silhouette of a Lamborghini Lanzador.
Ferrari takes its time
As always with Maranello, the staging is skilfully orchestrated. On October 9, at Capital Markets Day, Ferrari will unveil not the entire car, but its technological core: the electric powertrain. The interior and user experience will be presented later, probably in 2026, before the car is fully revealed.
In the meantime, Ferrari has already invested nearly 200 million euros in a new electric factory in Maranello, which will produce the car, its battery and its electric motors.
An exclusive model
Little is known about performance. But one thing is certain: the first electric Ferrari won't be a city car. We're talking about a 5-door crossover coupé, smaller than the Purosangue, and sold at an astronomical price: no less than €500,000, according to early indications.
It has to be said that this project is already divisive. Some observers point to an immature market, a risk of insufficient demand, or even a deliberate delay on Ferrari's part. Others, on the contrary, see it as a necessary revolution, an opportunity to prove that a Ferrari can remain a supercar... even without a mechanical roar.
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It's no coincidence that Ferrari has chosen Benedetto Vigna, former head of ST Microelectronics, as CEO.
The latter has brought in and continues to bring in numerous experts in microelectronics, conductors, batteries...
The fact is that Ferrari has registered twice as many patents since Vigna's arrival than in the previous fifteen years.
For its first 100% electric car, Ferrari didn't want to take the risk of marketing a supercar like Porsche is planning to do with its Mission X (which remains to be seen, as the Zuffenhausen-based manufacturer is now moving backwards on the subject).
Following in the footsteps of the other brand with the prancing horse (that of the city of Stuttgart, by the way), Ferrari has chosen a 5-door sports car. It will apparently be sold at three times the price of a turbocharged Taycan, since that's what it is.
At this (astronomical) price, Ferrari will certainly be offering groundbreaking technology (I've read that Vigna's idea is to go as far as possible in integration, like the latest-generation iPhones). But it may take a little longer than expected. Unless Ferrari makes sure it has a minimum number of customers in advance.
Some critics claim that orders for future special series are conditional on the purchase of this eFerrari.
Who's betting on the release date? It was supposed to be the end of this year, but we're guessing it'll be sometime in 2027 at best.