You'd think FerrariAfter resisting electrification for a long time, Ferrari was about to launch the benchmark in electric supercars, the Ferrari Elettrica aka F244. But as the months went by, the signals began to accumulate: even the Prancing Horse seemed to doubt the immediate future of electric supercars.
Last May, Ferrari already announced the postponement of the Elettrica presentationinitially scheduled for October 2025, with a gradual roll-out in three stages up to spring 2026. An unusual strategy for a brand renowned for its impeccable planning, which was already showing a degree of caution.
After the Elettrica, the second electric postponed to... 2028
According to a Reuters report in June, Ferrari has decided to postpone its second 100 % electric model. Initially scheduled for 2026, this second model would not see the light of day until 2028, at the earliest. The reason? Demand for this type of vehicle is deemed too low. For a brand whose DNA is intimately linked to the roar of V8s and V12s, forcing the transition to electric power could simply be too risky a gamble.
Ferrari isn't the only one slowing down: its rivals are also groping. Maserati is struggling to sell its first electric Folgore 100 %s. Lotus is scaling back its ambitions. Even Rimac, a pioneer in electric hypercars, has to juggle with niche demand. And at Sant'Agata Bolognese, Lamborghini has made its intentions clear: no first electric car before 2029time to let the market mature... and bet on an unexpected alternative: synthetic fuels.
A market not ready to turn the page on petrol
Behind these cascading postponements lies a simple reality: Ferrari customers are in no hurry to say goodbye to the thrill of a high-revving petrol engine. For many, electric cars still lack that extra something that makes the difference between a simple performance car and a legendary supercar. Timid sales of some electric sports cars confirm that there's still a long way to go before battery-powered high-performance becomes a dream for enthusiasts.
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