This German industrialist has opened his own museum of Ferrari, Alfa Romeo, F1... his collection of 150 cars is valued at 1.4 billion euros.

It's a story that sounds like an enthusiast's dream come true. For decades, a German industrialist patiently built up an extraordinary automobile collection, bringing together some of the world's rarest and most iconic cars. Long kept in the shadows, this treasure trove, estimated to be worth almost 1.4 billion euros, is now open to the public.

But beyond the diversity of the models on display, one thing is immediately striking: the central place occupied by Italian cars, the true pillars of this exceptional collection.

A private collection with a special place for Italy

Behind the project is Friedhelm Loh, a discreet but passionate entrepreneur who has built up a collection of over 150 cars spanning more than a century of automotive history.

While the range includes models from many countries, Italian brands play a special role. They embody performance, design and a certain idea of automotive passion. In this museum, they are not just another piece of furniture, but an essential reference point. From Alfa Romeo racing cars to endurance Ferraris, Maserati, Lancia and Autobianchi, Italy is represented at its most legendary.

In July 2023, the Nationales Auto Museum - The Loh Collection opened its doors. Housed in a restored former foundry, the facility blends industrial architecture with modern staging.

In this environment, Italian cars take on a special dimension. The sculptural lines of an Alfa Romeo or Lancia interact with the play of light and the volumes of the building, reinforcing their almost artistic character. Here, each model is treated as a masterpiece.

Alfa Romeo, Lancia, Ferrari: the museum's real stars

Along the way, Italian car enthusiasts quickly find their bearings. Some cars immediately catch the eye, like the Alfa Romeo 155 V6, a true icon of the 1990s, symbolizing the golden age of competition for the Milanese brand. And let's not forget the Lancia!

It's also impossible to miss the modern and vintage Ferraris, F1 cars and other endurance prototypes that embody the intensity of great battles on the racetrack. They perfectly encapsulate Ferrari's DNA.

These models are not there by chance. They tell the story of an era when Italy dominated as much in style as in performance. Supercars like the Lamborghini Miura here, a Lamborghini Countach further on, and even more recent models like the Aventador SVJ bear witness to this continuity. Italy has never ceased to innovate, and this collection is striking proof of that. Even in the midst of hypercars from other horizons, Italian cars retain a special aura, combining emotion, aesthetics and character.

Sharing a passion, and above all a car culture

This museum is not just an accumulation of rare cars. It tells a story, and a large part of that story involves Italy. By choosing to open his collection to the public, Friedhelm Loh allows everyone to approach these exceptional machines and understand what makes them so special. More than just a visual pleasure, the visit becomes an immersion in a rich automotive culture, in which Italian brands play a central role.

At a time when private collections are often closed, this initiative offers a rare opportunity to see some of Italy's greatest automotive creations brought together under one roof.