A few months after trying to reassure everyone by unveiling the technical specifications of its future electric, Ferrari is putting another piece back into the machine. This time, the Maranello-based brand is lifting a corner of the veil on a far more sensitive element: the steering wheel and dashboard. And naturally, I've been asked several times: what do I think? There's nothing insignificant about what we discover. Ferrari doesn't just show an interior, it sends a message. A very thoughtful message.
The neo-retro choice
We've been talking about it for some time now: this dashboard is clearly in the neo-retro vein. A direction that has become almost self-evident among electric automakers. The most obvious example is the Renault R5, which fully embraces this blend of modernity and references to the past.
At Ferrari, the recipe is similar, but with an important nuance. Yes, it's digital, with screens and an interface designed as a technological object. But the brand deliberately retains a three-spoke steering wheel, with physical hands and buttons. This is a reassuring way of maintaining a link with the "living" car, the one you handle and feel.
It's hard to imagine that this result is the fruit of chance. Everything has clearly been thought through to the last detail, with the help of Jony Ive and his studio LoveFrom. The objective is clear: efficiency, legibility, coherence. No unnecessary frills.
An interior really made for Ferrari customers?
This is where the debate really begins. Is this interior aimed at Ferrari's historic clientele? Those accustomed to luxurious materials, exposed carbon, Alcantara, strong sporting ambiences and deliberately discreet screens? Not so. And that's precisely what's provoked a reaction. On social networks, it was mainly technophile profiles who applauded. "Superb", "a banger", "the perfect interface", "finally a cockpit that's modern but not sterile". The reactions are enthusiastic, but they often come from people who don't necessarily correspond to Ferrari's traditional core target. And yet, it all seems perfectly assumed.
Ferrari knows who she's talking to
In my opinion, Ferrari knows exactly what it's doing. The brand knows that this electric Ferrari, and therefore this new interior, is not for the customer who is primarily looking for a supercar and the radical ambience that goes with it. This electric Ferrari will be an everyday car. A casual, practical, everyday Ferrari. It's aimed at a younger, highly technophile and extremely affluent clientele. A clientele that wants, in a way, a luxury Tesla. The same people who bought a Tesla Cybertruck without batting an eyelid. The same people who replaced their bloody Ferrari with a Tesla Model Y for everyday use. Customers for whom the technological experience takes precedence over the nobility of the materials.
An electric Ferrari that's not trying to please everyone
On the other hand, more collector-oriented customers, attached to an atmosphere deemed more "authentic", are likely to remain totally impervious to this interior. But then, the electric Ferrari probably doesn't speak to them either. And Ferrari has perfectly understood this. The reasoning is almost mathematical. By iteration, the brand has undoubtedly asked itself the following question: who are the wealthy customers likely to buy an electric Ferrari? Once the answer was found, the cockpit was the obvious choice. For this technophile clientele, what's the point of Alcantara, full-grain leather or exposed carbon? The appeal is limited. What they are looking for is a clear, modern, efficient and technologically enhanced interface. The Ferrari logo does the rest.
A calculated gamble
In the end, this choice may well prove to be a smart one. Ferrari is not denying its DNA, it is segmenting. It accepts that its electric car is not universal, even within its own customer base. There's one unknown factor, and it's the most important: time. Time will tell whether the Ferrari logo + high-performance electric car + sleek, technological interior will really appeal to this new clientele. But one thing is certain: this is neither a coincidence nor a mistake. It's a gamble. And it's clearly calculated.
English 
French 
Italian 
Spanish 
Portuguese 
German 
Japanese 
Turkish 
Dutch
It looks so cheap.
Basically a modern Ferrari for normal 21siecle people who don't have an oyster IQ 🤣. This dashboard is superb and modern (I don't see much retro in it if I compare it with that of a carbureted 308 I just drove this weekend😎).