At 93, this former professional cyclist sold his entire collection of 41 Ferrari, Alfa Romeo and Lancia cars in one afternoon: «a lifetime's work».»

A few months ago, we told you about an extraordinary collection, Fritz Neuser, a former German cyclist who became a leading figure in the prestige car trade. At the age of 93, the man who considered his cars his «life's work» had made a radical decision: to sell everything. On March 15, 2026, in Paris, his promise became a reality.

An entire life summed up in a few hours of bidding

In a packed Artcurial showroom, all eyes were on the Italian cars patiently assembled over decades. Ferrari, Alfa Romeo, Lancia... but also some unexpected models, all told a story.

Fritz Neuser was no ordinary collector. A former champion cyclist in post-war Germany, he had turned to cars in the 1960s, becoming a dealer and then a true ambassador for brands such as Ferrari and Alfa Romeo. Over the years, he had amassed a collection of emblematic models, often rare, sometimes unique. On March 15, it all happened in a matter of hours.

Ferrari at the heart of the storm... but not always at the top

Unsurprisingly, the Ferraris drew all the attention. A Ferrari 365 GTB/4 Daytona from 1970 fetched €602,000, confirming its status as the collection's masterpiece.

Other iconic models followed: a 365 GT4 BB sold for €367,220, a 575 Superamerica at €355,180, or the more recent Ferrari Roma sold for €168,480.

But not everything went through the roof. Some estimates were not met, such as the 512 BBi from 1983, priced at €180,600, well below its high end. Proof that even Ferraris are not immune to a more selective market.

Alfa Romeo and Lancia enthusiasts were in attendance

While Ferrari dominated in terms of value, the Alfa Romeo models revealed another facet of this collection: that of the pure enthusiast.

The long-awaited 1970 Alfa Romeo GTAm sold for €201,068, confirming its status as a rarity. Conversely, other more accessible models, such as the Giulia 1300 Super or the Fulvia, remained under the radar with more modest prices, sometimes even underestimated.

Surprises and disappointments

As is often the case at this type of sale, there were some surprises in store.

The De Tomaso Pantera GT5S exceeded expectations at €198,660, while more atypical models, such as the Sbarro creations, were less convincing. A Alcador Roadster estimated at up to €400,000 only reached €132,440.

The same was true of some prestigious cars, such as the 1953 Mercedes 220 Cabriolet, which sold for €101,136, and several Porsches that fell below their estimates.

So how much did the Neuser collection really earn?

All in all, sales of the main car lots presented on the day came to around 4.3 million euros.

An impressive figure... but one that is in reality measured against the size of the collection and the overall estimates. Some cars didn't fetch their expected price, and this mechanically limited the final total.

With this sale, Fritz Neuser has not simply parted with cars. He has turned the page on a lifetime dedicated to his passion for cars. The hammer has fallen. The cars have changed hands. But the story will go on.