Ferrari had promised: a special livery to celebrate the Grand Prix of Formula 1 in Miami and mark a year of partnership with HP. Fans had been dreaming. Teasers in blue and white, drivers' suits without an ounce of red... everything suggested a strong break with the traditional red dress of the Scuderia. Some were hoping for a totally blue single-seater in retro homage style, others an elegant white livery. But in the end? Ferrari didn't dare take the plunge. And on social networks, the disappointment is palpable.
Many expectations, few surprises
Ferrari's communication had cleverly aroused curiosity. Charles Leclerc and Lewis Hamilton's all-blue and white outfits, ignited the collective imagination. On X (formerly Twitter), fans posted "full blue" SF-25 concepts inspired by HP's colors. Would a new Ferrari Miami Edition finally dare to shake up the Ferrari red myth? I guess not.
Because the final version unveiled this Wednesday is, let's be frank, timid. The front spoiler, the rear spoiler and the hood are the only areas where you'll find this famous electric blue. The rest of the car? Always red. Even the white rims, supposed to give the car a "modern, uncluttered" look, fail to make an impression. Back in 2022, at Monza, Ferrari teased a yellow livery and fans were treated to... red with a few touches of yellow. Now it's back to Miami.
Brilliant communication... for a lacklustre livery?
But the Scuderia defends its choice: "For the first time in the Scuderia's history, the livery features asymmetrical graphic elements," explains the official press release. This is a "concrete celebration" of the alliance between Ferrari and HP, "two visions united by technology and creativity". On paper, the intention is commendable. But in the paddocks and on the forums, many feel that Ferrari has above all celebrated aesthetic prudence.
While the design of the car remains largely unchanged, Ferrari has focused on the extras. In addition to the special suits, an initiative called Messages of Forza allowed fans to leave messages for the team. A large banner was unveiled in the presence of Fred Vasseur, Leclerc and Hamilton. Here again, the intention is beautiful. But the hearts of the tifosi are beating for one thing: the car. And this SF-25 Miami edition simply didn't create the "wow" effect we'd hoped for.
An avalanche of criticism on social networks
On X (formerly Twitter), fans were quick to react... and their reactions were unmistakable. Between mockery, frustration and anger, the special Miami 2025 livery was literally slaughtered online. "Stronger on making useless liveries than on winning GPs," quipped one user. "It looks like a display bug", "-50/20, cataclysmic", "Worst livery of the last 20 years", or "You've ruined Ferrari": acerbic comments can be counted by the hundreds, in all languages. In short, between dashed hopes and slapdash aesthetics, the Scuderia seems to have botched its publicity stunt.
Ferrari and the fear of change
Ferrari red is an institution. But at a time when Formula 1 is seeking to attract a new audience, particularly in the United States, some teams are not hesitating to dare radical liveries to make their mark. Red Bull has already done so, as has Mercedes. Ferrari, on the other hand, remains faithful to its image... to the point of missing a golden opportunity to make a name for itself other than through results. In the end, this special Miami 2025 livery will be remembered not for its audacity, but for the frustration it engendered.
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