For several decades, the large luxury sedan has been the snake in the sea ofAlfa Romeo. A project often talked about, sometimes sketched out, but never realized. And yet, on several occasions, the dream seemed within reach.
The ghost of Project 961
Back in FCA's day, a large E-segment sedan, code-named 961, was on the production drawing-board. The first mules were even caught testing: a Maserati Ghibli body, grafted with a camouflaged front end inspired by the Giulia. Enough to feed the fantasies of alfists. But the project quickly fell through. Disappointing sales of the Giulia and Stelvio prevented the brand from justifying such a move upmarket.
A glimmer of light from Stellantis
When Stellantis was born, the dream resurfaced. A large luxury sedan, codenamed A7S, would have been in the works around 2022-2023. But again, radio silence since then. Priorities have changed, and the strategy has tightened around SUVs and a more accessible range: Junior, restyled Tonale, another SUV between Tonale and Stelvio, new Stelvio, Giulia and a future compact.
When designers take over
In the face of this absence, it's the independent designers who keep the fantasy alive. A few months ago, Alessandro Masera delivered his vision a large Alfa Romeo sedan inspired by the Junior and the Maserati Granturismo. A sporty, elegant, almost realistic silhouette.
Today, it's the Instagram account cool.car.design that's fueling the dreams. And this time, the proposal takes us back to the FCA era. The exercise imagines an Alfa Romeo limousine seemingly built on a Mercedes S-Class base, with a front end inherited from the Giulia. Nearly 5 meters long, based on a hypothetical Giorgio platform, it would house a 3.0 V6 hybrid engine under the hood. A cocktail that could have offered Alfa Romeo a technological and luxurious showcase, capable of rivaling German or Japanese references.
Between nostalgia and reality
Of course, all this is pure fantasy. As the current product plan reminds us, no large sedan is planned for Alfa Romeo in the next few years. Priorities lie elsewhere: consolidating the range with SUVs and a compact car, to ensure the brand's long-term future. For more ambitious projects, such as a luxury sedan, coupé or spider, we'll probably have to wait until the next decade.
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So Alexandre, I think the rear end and profile look more like a Thesis replacement than an Alfa, personally.
Beautiful
I doubt that Stellantis, now managed by a Merchione bis, will still be around in 5 years 😠. The Italians in power it's FCA-style ruin that's likely to happen . I fear the worst with the Exxor🤨 gang.
Erkannt ist nur ¼ Italienisch, der Rest ist Geldgier,
That's the best part! I think the French board has done a lot of damage between us... and it's also because they don't listen to anyone else that Stellantis is where it is! Cock-a-doodle-doo!
The last truly great Alfa beline to combine elegance with engines worthy of the name was the 164, whose only fault was that it wasn't a rear-wheel drive. A monumental mistake, yet it still sold 400,000 units. Another era.
Das war trotz Vorderatantrieb eine Rakete, mächtig Power und hervorragende Fahreigenschaften mit minimalen Werkstattbesuchen.
And the 166 was from the flagship
Great line, too bad!
Very nice photoshop, by the way, there are no handles on the left side.
The mule looks more like an Alfa-fronted Ghibli than a blue limousine.
Ich bin ganz der Meinung das Stelantis der Markr Alfa Romeo nicht gut tut. Meiner Meinung nach hat Stelantis keine Ahnung.