When some are content to proudly post a photo of their new Alfa Romeo Junior on Facebook, others go further... much further. Almost a year and a half after its launch, the little SUV from the Biscione brand continues to make waves, sometimes in unexpected ways. The proof is in the form of a passionate owner who decided to transform his Alfa Romeo Junior... into a Milano. A nod to a controversy that had caused much ink to flow.
The return of the forbidden name
Remember: in April 2024, the BSUV fromAlfa Romeo was to be called Milano, in homage to the city where the brand was born in 1910. A strong, symbolic name... yet a forbidden one. The reason? A 2003 Italian law aimed at preventing "Italian Sounding" for products manufactured abroad. Junior is produced in Tychy, Poland. The Minister for Made in Italy, Adolfo Urso, got involved, denouncing a misleading name.and Stellantis had to fold: Milano became Junior, just three days after the official presentation..
Junior model pleases... but some want the original
Since its launch, the Alfa Romeo Junior has won over its public. On social networks, many owners share the smallest details of their new acquisition. But one owner decided to cross a line that even Alfa Romeo hadn't dared to cross officially: revive the Milano.
The model in question? A white Junior, transformed with precision. On the outside, the Milano logo sits proudly on the fenders. The rims have been replaced by MAK Monza 18-inch wheels, with a more assertive style. The hood features a sticker representing the Biscione, Alfa Romeo's historic emblem. The exterior mirrors feature an Italian flag.
Inside, the personalization continues: alcantara steering wheel, embroidered Milano floor mats, and a detail that will make enthusiasts smile: the "Start" button has been changed from black to red, as on the Giulia and Stelvio Quadrifoglio.
This model may not officially be a Milano, but it also symbolizes a form of gentle protest, against a political decision that upset the history of a model that had barely been launched. To this day, it's probably the only "Milano" on Europe's roads.
PS: please remain respectful in the comments.
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There's also a screen edge trim because, unlike the Tonale, the display system doesn't completely fill the "Cannocchiale"-type device. This has a very unpleasant effect.
Milano, Junior, Milanior, you name it... it won't make it a true Alfa Romeo.
When I see one from a distance, I always see a Pigeot.
I understand your point of view... It's the same problem as in the 80's, when FIAT bought ALFA ROMEO... Many of the components of the Alfa of that time came from FIAT...
It's the same for Audi, Cupra, Seat and Skoda, all of which share many elements of Wolkswagen, which owns its brands...
Whether you like the Junior or not, you'll agree that it stands out from the other models in the Stellantis group...
If FIAT hadn't bought ALFA back then, we wouldn't be here discussing ALFA ROMEO.
I'll be receiving my Junior Veloce in 3-4 weeks... Yes, you're right, I'm disgusted that it's not made in Italy, I would have liked ALFA ROMEO to be an independent brand, free, autonomous, able to innovate and offer a true identity in all areas... but ALFA is still alive...
Genuine Alfa Romeos have not existed for decades. I'm over 70 years old and I was lucky enough when I was young to be able to drive an Alfa, but it's true that they weren't as reliable as they are today, but the pleasure of driving them was great. I've had GTVs, JUNIORs and ALFETTAs. Today I'm driving a Giulia, in my opinion the last car that resembles the Alfa of yesterday, an SUV is not an Alfa Romeo. It's a pity for me that Alfa Romeo is finished, let's keep the old ones.
... sofern ich (m)einen Junior, bestelle, wird er ebenfalls ,umgestrickt' in Milano. Großartig!
Allerdings war meine Idee noch anders. Ich wollte, dass das Fahrzeug seine europäischen Gene betont und deshalb hätte ich den Milano nach einem weiteren Passo benannt, dessen Zufahrtstraße in die Schweiz in Milano beginnt:
Corso SEMPIONE!!!