2025 will undoubtedly go down in history as the year when Alfa Romeo was saved by... a small SUV.
The Junior, produced in Poland, continues to be the Italian brand's lifeline on the European continent, where it is attracting an ever-growing audience, while the United States, once Biscione's second-largest market, is slowly sinking into oblivion.
Italy: Junior is the driving force behind Alfa Romeo
In Italy, Alfa Romeo is smiling again. The month of October 2025 saw 2,225 registrations, up 23 % on last year. The Junior remains the mainstay of this success: 1,128 units were sold, making it the country's 30th best-selling model. The Tonale followed with 837 units, while the Giulia and Stelvio dropped out of the top 50 for good.
Over the first ten months of the year, the Junior now ranks 27th in the Italian market, not far behind the Toyota C-HR and Peugeot 2008. A remarkable rise for an Alfa Romeo, which could be dreaming of a top 20 position in 2026 if the momentum continues.
Germany: the world's second-largest market
Germany confirms Alfa Romeo's position as the world's second-largest market, with 572 registrations in October, including 349 Juniors. The small SUV crushed the domestic competition: 112 Stelvio, 56 Tonale and 55 Giulia alone. Notably, 343 of the 349 Juniors sold were hybrid versions.
France overtakes the United States!
It's now official: France has become Alfa Romeo's third largest market worldwide, ahead of the United States.
In October, 459 Alfa Romeos were registered, including 372 Juniors, 71 Tonales, 11 Giulias and 5 Stelvios. The Polish SUV thus accounts for more than 80 % of the brand's sales in France.
Since January, Alfa Romeo has registered 5,164 cars in France, a spectacular increase of 51 %. This historic performance puts the French market ahead of the US market for the first time in over a decade.
United States: the collapse is confirmed
On the other side of the Atlantic, it's a debacle. Just 193 Alfa Romeos registered in October 2025, compared with an average of 400 to 600 since the start of the year, and over 700 in some months of 2024.
The US market is literally collapsing, with a year-on-year drop of 33 % and a total of 4,971 units since January.
Without the Junior, still absent from the American catalog (and not necessarily adapted to this market), Alfa Romeo no longer has a locomotive. The Tonale failed to reverse the trend, and the aging Giulia and Stelvio struggled to find takers. A worrying downturn, perhaps exacerbated by the new American tariffs, but which above all shows just how dependent Alfa Romeo is on Europe today.
Spain: positive contagion
Spain also benefits from the Junior effect: 383 Alfa Romeos registered in October, including 343 Juniors. Here too, the SUV dominates, far ahead of the 22 Stelvio, 16 Tonale and 2 Giulia. Over ten months, the Spanish market climbed by 16 %, with 2,774 registrations.
Poland: Junior makes its mark at home
As Junior's production country, Poland posted a total of 216 units in October, bringing the year-to-date total to 1,873 vehicles. The little SUV could soon enter the national top 20, just behind models like the Mercedes GLE and E-Class. A fine symbol for Alfa Romeo's "Polish car".
Other markets: stability and moderate growth
Signals remain positive in several other European countries:
- Turkey: 158 registrations in October, a stable market but up 72 % over the year.
- United Kingdom: after an exceptional September, back to normal with 242 units.
- Japan: 149 registrations, a more classic figure after September's boom.
- Belgium: 157 registrations, an increase of 45 % over the year.
- Switzerland: 101 registrations, a slight increase.
- Austria: 151 registrations, up 38 % over one year.
A striking contrast between the two continents
| Country | January - October 2025 | Change vs. 2024 |
|---|---|---|
| 🇮🇹 Italy | 24 632 | +34 % |
| 🇩🇪 Germany | 6 345 | +23 % |
| 🇫🇷 France | 5 164 | +51 % |
| 🇺🇸 United States | 4 971 | -33 % |
| 🇪🇸 Spain | 2 774 | +16 % |
| 🇬🇧 United Kingdom | 2 457 | +73 % |
| 🇵🇱 Poland | 1 873 | - |
| 🇧🇪 Belgium | 1 361 | +45 % |
| 🇦🇹 Austria | 1 315 | +38 % |
| 🇹🇷 Turkey | 1 304 | +72 % |
| 🇯🇵 Japan | 1 225 | +52 % |
| 🇨🇭 Switzerland | 840 | +22 % |
In ten months, Alfa Romeo has registered almost 52,000 cars in Europe, compared with just 5,000 in the United States. A 10:1 ratio that illustrates Alfa Romeo's historical shift: from now on, it is first and foremost a European brand.
Junior has accomplished his mission: to save Alfa Romeo in 2025. But dependence on a single model remains a major risk. If the newly restyled Tonale doesn't bring a new dynamic, the soufflé could quickly blow over. For the moment, Europe is applauding. Across the Atlantic, however, the silence is deafening. ✍️ Please mention Italpassion when relaying our figures.
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Surprisingly for me... I haven't seen one on the road yet! Whereas I often see Tonales or even the rare Giulias. In any case, as in the days of the Alfasud, it's a Non Alfa (in this case a Peugeot) that saves the brand.
Don't share your opinion on the AlfaSud, this cheap car.... at the time brought a very interesting engine with integrated front brake engine the TI version was fabulous, certainly after the GTV 6 passed into another dimension, but at the time for those who did not have too much means it was great. Message without polemic, just passionate.
I own a Stelvio and it is a great suv. The reason for the lack of success in the American market is no marketing; in other words, they are making their nut without this market. However, I don't understand what Stelantis is doing as a parent company.
Since we're telling you they're selling plenty of 1.2 puretoc juniors 🤣🤣🤣 I'll be gentle, I've seen 2 so far since it went on sale.
Personally, I've only seen one or 2 on the road since the launch of the Juniors, but anyway, great, Alfa is going to sell 70,000 to 80,000 cars in 2025, talk about a success! The truth is that the Giulia and Stelvio are dying, and instead of capitalizing on these 2 successful models, Alfa Romeo has abandoned them to their fate. If we add a Tonale that's only making up the numbers, and a Junior that only has the Alfa logo and nothing else, I'm afraid the die has been cast.
We love our STELVIO. We don't want to sell, we're never had a car this long. We will most likely buy a new one again.
Alfa has a lot to thank Junior for! Alfa might have a 4 model range, but only one of them is actually doing anything. As much as i like Junior (& I genuinely do), I do have an issue with it, i actually think its too expensive, for the money the specs aren't great and the interior isn't good enough - downright cheap in some places. A few changes could make this a much better proposition.
Hello from the Uk and my first post.
Sales in the UK may be "back to normal" for October but they are still 41% higher than for October last year.
As of the two weeks ago, I am the proud owner of a red Junior Inrida too ❤️
Hello Andy, and welcome to Italpassion 🙂 Congratulations on your purchase, and enjoy the road with your Junior!