2025 will undoubtedly go down in history as the year when Alfa Romeo was saved by... a small SUV.
The Junior, produced in Poland, continues to be the Italian brand's lifeline on the European continent, where it is attracting an ever-growing audience, while the United States, once Biscione's second-largest market, is slowly sinking into oblivion.
Italy: Junior is the driving force behind Alfa Romeo
In Italy, Alfa Romeo is smiling again. The month of October 2025 saw 2,225 registrations, up 23 % on last year. The Junior remains the mainstay of this success: 1,128 units were sold, making it the country's 30th best-selling model. The Tonale followed with 837 units, while the Giulia and Stelvio dropped out of the top 50 for good.
Over the first ten months of the year, the Junior now ranks 27th in the Italian market, not far behind the Toyota C-HR and Peugeot 2008. A remarkable rise for an Alfa Romeo, which could be dreaming of a top 20 position in 2026 if the momentum continues.
Germany: the world's second-largest market
Germany confirms Alfa Romeo's position as the world's second-largest market, with 572 registrations in October, including 349 Juniors. The small SUV crushed the domestic competition: 112 Stelvio, 56 Tonale and 55 Giulia alone. Notably, 343 of the 349 Juniors sold were hybrid versions.
France overtakes the United States!
It's now official: France has become Alfa Romeo's third largest market worldwide, ahead of the United States.
In October, 459 Alfa Romeos were registered, including 372 Juniors, 71 Tonales, 11 Giulias and 5 Stelvios. The Polish SUV thus accounts for more than 80 % of the brand's sales in France.
Since January, Alfa Romeo has registered 5,164 cars in France, a spectacular increase of 51 %. This historic performance puts the French market ahead of the US market for the first time in over a decade.
United States: the collapse is confirmed
On the other side of the Atlantic, it's a debacle. Just 193 Alfa Romeos registered in October 2025, compared with an average of 400 to 600 since the start of the year, and over 700 in some months of 2024.
The US market is literally collapsing, with a year-on-year drop of 33 % and a total of 4,971 units since January.
Without the Junior, still absent from the American catalog (and not necessarily adapted to this market), Alfa Romeo no longer has a locomotive. The Tonale failed to reverse the trend, and the aging Giulia and Stelvio struggled to find takers. A worrying downturn, perhaps exacerbated by the new American tariffs, but which above all shows just how dependent Alfa Romeo is on Europe today.
Spain: positive contagion
Spain also benefits from the Junior effect: 383 Alfa Romeos registered in October, including 343 Juniors. Here too, the SUV dominates, far ahead of the 22 Stelvio, 16 Tonale and 2 Giulia. Over ten months, the Spanish market climbed by 16 %, with 2,774 registrations.
Poland: Junior makes its mark at home
As Junior's production country, Poland posted a total of 216 units in October, bringing the year-to-date total to 1,873 vehicles. The little SUV could soon enter the national top 20, just behind models like the Mercedes GLE and E-Class. A fine symbol for Alfa Romeo's "Polish car".
Other markets: stability and moderate growth
Signals remain positive in several other European countries:
- Turkey: 158 registrations in October, a stable market but up 72 % over the year.
- United Kingdom: after an exceptional September, back to normal with 242 units.
- Japan: 149 registrations, a more classic figure after September's boom.
- Belgium: 157 registrations, an increase of 45 % over the year.
- Switzerland: 101 registrations, a slight increase.
- Austria: 151 registrations, up 38 % over one year.
A striking contrast between the two continents
| Country | January - October 2025 | Change vs. 2024 |
|---|---|---|
| 🇮🇹 Italy | 24 632 | +34 % |
| 🇩🇪 Germany | 6 345 | +23 % |
| 🇫🇷 France | 5 164 | +51 % |
| 🇺🇸 United States | 4 971 | -33 % |
| 🇪🇸 Spain | 2 774 | +16 % |
| 🇬🇧 United Kingdom | 2 457 | +73 % |
| 🇵🇱 Poland | 1 873 | - |
| 🇧🇪 Belgium | 1 361 | +45 % |
| 🇦🇹 Austria | 1 315 | +38 % |
| 🇹🇷 Turkey | 1 304 | +72 % |
| 🇯🇵 Japan | 1 225 | +52 % |
| 🇨🇭 Switzerland | 840 | +22 % |
In ten months, Alfa Romeo has registered almost 52,000 cars in Europe, compared with just 5,000 in the United States. A 10:1 ratio that illustrates Alfa Romeo's historical shift: from now on, it is first and foremost a European brand.
Junior has accomplished his mission: to save Alfa Romeo in 2025. But dependence on a single model remains a major risk. If the newly restyled Tonale doesn't bring a new dynamic, the soufflé could quickly blow over. For the moment, Europe is applauding. Across the Atlantic, however, the silence is deafening. ✍️ Please mention Italpassion when relaying our figures.
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Surprisingly for me... I haven't seen one on the road yet! Whereas I often see Tonales or even the rare Giulias. In any case, as in the days of the Alfasud, it's a Non Alfa (in this case a Peugeot) that saves the brand.
Don't share your opinion on the AlfaSud, this cheap car.... at the time brought a very interesting engine with integrated front brake engine the TI version was fabulous, certainly after the GTV 6 passed into another dimension, but at the time for those who did not have too much means it was great. Message without polemic, just passionate.
Completely agree a wonderful engine which even shone in the later 33.
Hans, the Tonale is over 3 years old, Giulia over 10, too!
the Alfasud remains a true Alfa.
Stellantis isn't Peugeot, it's a group effort, the best available at the time.
Stellantis saves the day for now.
Ah yes, what a group... already incapable of managing production plants.
As for the bases used, for the moment they're PIgots and not Stellantis, which doesn't exist (STL is just a marketing gimmick). They don't even have a research center worthy of the name, these hicks. Thanks FCA
Stellantis is a synergy of brands.
The foundations of the platforms' origins come from all brands.
Problem: Stellantis is only 5 years old, so it's hard to change everything with the ex. FCA.
I own a Stelvio and it is a great suv. The reason for the lack of success in the American market is no marketing; in other words, they are making their nut without this market. However, I don't understand what Stelantis is doing as a parent company.
Not marketing in the U.S. trying to keep it a secret 🤣
Since we're telling you they're selling plenty of 1.2 puretoc juniors 🤣🤣🤣 I'll be gentle, I've seen 2 so far since it went on sale.
You have to cry before it hurts!?
The 2024 Puretechs are different from the 80 %s of the first ones, but that doesn't mean they're reliable - well, now they're experienced!
Personally, I've only seen one or 2 on the road since the launch of the Juniors, but anyway, great, Alfa is going to sell 70,000 to 80,000 cars in 2025, talk about a success! The truth is that the Giulia and Stelvio are dying, and instead of capitalizing on these 2 successful models, Alfa Romeo has abandoned them to their fate. If we add a Tonale that's only making up the numbers, and a Junior that only has the Alfa logo and nothing else, I'm afraid the die has been cast.
amoroso
However good they may be, the Giulia and Stelvio have never really done well.
the Tonale is derived from a Jeep ... not exactly new.
the Junior is a "PSA" platform... The best available in the early 2020s.
It doesn't get any better than this when it comes to FCA's new products for 2021!
If it's dead in 2025... it must have been dead in 2021!?
We love our STELVIO. We don't want to sell, we're never had a car this long. We will most likely buy a new one again.
Alfa has a lot to thank Junior for! Alfa might have a 4 model range, but only one of them is actually doing anything. As much as i like Junior (& I genuinely do), I do have an issue with it, i actually think its too expensive, for the money the specs aren't great and the interior isn't good enough - downright cheap in some places. A few changes could make this a much better proposition.
Hello from the Uk and my first post.
Sales in the UK may be "back to normal" for October but they are still 41% higher than for October last year.
As of the two weeks ago, I am the proud owner of a red Junior Inrida too ❤️
Hello Andy, and welcome to Italpassion 🙂 Congratulations on your purchase, and enjoy the road with your Junior!
Thank you so much!
In short, the purists find all the faults in the world, but she saves the brand. I'm not sure that's enough.
Buyers are looking for what's new. So much the better if the Junior sells, and as far as I'm concerned, I've already seen quite a few on the streets and roads.
It's a shame to let the Giulia and Stelvio die, as their driving qualities remain exceptional, even 8 or 9 years after their launch. They haven't aged a bit, they're the best Alfa Romeo cars in a long time, and their sales are very low. While this is understandable in France, with its heavy tax burden, it's incomprehensible in other countries.
As for the Tonale, maybe the restyling will boost sales.
The Stelvio is a beautiful car. I have had 147's, Guiliettas and Mitos. Currently driving a top of the range Mito with 80k on the clock. Don't really like the Junior. I am stuck as to what to get next but will drive my fabulous Mito as long as possible.
Stanislas
However good they may be, the Giulia and Stelvio have never really done well.
We have to look to the future now.
Filosa, Italian and lover of thermics should look after Alfa!?
My Guilietta, my 3rd Alfa, a 61 reg just coming up to 100,000 miles. Loved it when I bought it and still do, just don't know what to buy to replace it. I'll keep my Spider. I will never buy any car with any version of a electric motor. Perhaps a Guilia, a great car, another drivers car.
Ik zag laatst een Mito én een Giulietta rijden. Nog steeds modern krachtige looks!
Graag zag ik dat Alfa Romeo, Maserati en Lancia onder de paraplu van Ferrari komen. Dat lijkt mij de juiste vorm.
FIAT kan zich dan richt op waar ze goed in zijn: een kleine A112 moet er komen en natuurlijk de Abarth als FIAT'S uithangbord!
MiTo and Giulietta were not followed up.
They were still very beautiful at the end of their careers, but technically outdated.
FCA decided not to upgrade them with new engines and platforms.
From the outset, the MiTo's platform was technically limited.
When Alfa entered the Stellantis era ... SUVs were king.
Alfa Romeos have become far too expensive, and sales volumes aren't taking off. If they don't lower their prices by at least 25%, the Chinese will when they buy the brand for 4 cents...
Poland 1873 units is + 59% y/y
Alfa hin Alfa her was hat Stelantes sich dabei gedacht?
Kein Kombi auf Guilietta oder Guilia Plattform. Das besondere an dem Auto!
Das Kennzeichen In der Mitte unter dem Vorwand Verkehrsicherheit erhöhen.
Absolut lachhaft! Das Kennzeichen lag an, wie soll es da unfallträchtiger sein?
Ich hatte eine 147 Diesel 150PS 330000km er hörte nicht auf zu laufen.
Jetzt fahre ich eine Diesel Guilietta 175PS. Auch schon 190000km fährt u fährt.
Auch schnell. Ich bin 76Jahre alt und wüßte heute nicht was ich mir, wenn's morgen
sein müßte für einen Alfa kaufen sollte. Schon wegen des Kennzeichens.
Los Alfa no terminan de entrar en los mercados. Y tienen buenas máquinas pero su precio es muy alto. Yo tuve el mítico 164 de 6 cilindros que era un avión. Después tuve un 156 durante muchos años y era un placer conducirlo. Ahora tengo un Tonale y estoy satisfecho, pero si el precio del Junior fuera más bajo me lo compraría.
Si no bajan precios Alfa no terminará de arrancar nunca.
Verheerend, dass alle immer grössere Fahrzeuge bauen müssen. Sucht mal ein kleineres 3-türiges Zweitauto in der Grösse eines Mini-Coopers. Bestes Beispiel, Lanca Ypsilon, oder wie aus einem Zwerg ein halber Riese wurde. Ich würde mir einen modernen MITO mit akzeptablen Fahrleistungen/Preisen, evtl. Automatik und aktueller Technik (MEHV) für meine Partnerin wünschen. Der 208er ist bald schon wieder zu gross. Btw. Stelvio, best car ever!
Alla fine la gente ha capito che sono dei bidoni con costosi problemi.