After several years of uncertainty, willAlfa Romeo can finally breathe? The Italian brand is enjoying a veritable renaissance in 2025, and owes it almost entirely to a single model: the Junior, its small SUV produced in Poland. Without it, the curve would undoubtedly have continued to plummet.
Between January and September 2025, Alfa Romeo totalled 49,255 registrations in the main markets monitored by Italpassion, an increase of 28 % compared with the same period in 2024. A figure that would have been impossible without the Junior effect.
Italy: Junior confirms, Tonale continues to resist
In Italy, Alfa Romeo's historic stronghold, the Junior continues to carry the brand at arm's length. In the first nine months of the year, 11,157 units were registered, making it the 26th best-selling model in the country. It accounts for 50 % of the brand's registrations. It even overtook the Tonale in September, with 1,065 units compared with 1,298 for the compact SUV, now ranked 29th.
The Giulia and Stelvio are now outside the top 50. Alfa Romeo has never been so dependent on a single model.
Germany: Junior finally boosts the market
Germany, the brand's new second-largest market worldwide, recorded 5,773 registrations, up 19 % year-on-year. And the month of September perfectly illustrates the Junior effect: 328 units registered, ahead of the Stelvio (114), Tonale (63) and Giulia (46). So the Junior seems to be attracting German customers too.
United States: the market recedes
On the other side of the Atlantic, the situation remains critical. The United States, until recently Alfa Romeo's second-largest market, overtaken last month by Germany, is now being followed by France.
With 4,778 registrations over nine months, the brand is still down by almost 30 %. And unlike in Europe, it's the Tonale that leads the way: 2,109 units, followed by the Stelvio (1,501) and the Giulia (1,168). Without the Junior, still absent from the American catalog, Alfa Romeo currently has no locomotive.
France: soon the world's third-largest market
France confirms its upward trend, with 4,705 registrations since January (+54 1TP3Q).
And the momentum is only accelerating: with 384 Juniors registered in September, the SUV accounts for over 80 % of the month's sales. The Tonale (88 units), the Giulia (12) and the Stelvio (6) are just making up the numbers.
At the current rate, France will overtake the United States by the end of October to become Alfa Romeo's third-largest market worldwide. Not since the launch of the Giulia and Stelvio almost 10 years ago.
Spain: encouraging signs at last
Spain, long lagging behind, is finally showing a sign of recovery. In September, 242 Juniors were registered, more than ten times the volume of the Tonale (12) or the Giulia (8). With 2,391 cumulative registrations since January (+10 1TP3Q), the country is regaining a certain dynamism, driven once again by the small Polish SUV.
United Kingdom and Japan: two new departures
In the UK, sales of the Junior have only just begun, but the success is immediate: 649 registrations in September, an all-time record for the brand in years. The country thus becomes the second largest European market of the month, behind Italy.
The same is true in Japan, where the first deliveries of the Junior, launched at the end of June, have boosted the figures: 291 registrations in September, the best month for Alfa Romeo in a very long time.
Poland: national pride
Poland, Junior's production country, logically enters the ranking with 1,657 registrations since January. The pace is steady here, and while volumes remain modest, they confirm that local manufacturing also supports a national customer base.
Turkey, Austria, Switzerland and Belgium: good signals
Turkey grew strongly (+93 %), proving that Junior and Tonale are finding their audience.
Austria is not to be outdone with +44 %, while Switzerland records its best month since 2023 with 117 registrations. As for Belgium, a newcomer to the ranking, it posted an increase of 38 %, as many as Japan or Turkey.
Alfa Romeo, now a European brand
All in all, if we count the countries not included in our ranking, Alfa Romeo has probably passed the symbolic 50,000 mark in European registrations since January. And in the main markets, the Junior already accounts for more than one in every two Alfa Romeos sold, confirming its place as the brand's saviour. At this rate, we can estimate that Alfa Romeo will register around 70,000 cars this year, 2025, which would be the same as in 2023.
While the USA faded away, Europe - and Italy, Germany and France in particular - ensured the Biscione's survival. With the Junior, Alfa Romeo has found its lifeline. It remains to be seen how long it will float without a new model to support it. Let's hope that the restyled Tonale will revitalize sales and that 2026 can count on a dynamic duo.
📊 Top Alfa Romeo markets (January-September 2025)
| Country | january - september 2025 | Evolution |
|---|---|---|
| Italy | 22407 | 35% |
| Germany | 5773 | 19% |
| United States | 4778 | -30% |
| France | 4705 | 54% |
| Spain | 2391 | 10% |
| United Kingdom | 2215 | 77% |
| Poland | 1657 | New |
| Belgium | 1204 | 38% |
| Turkey | 1146 | 94% |
| Japan | 1076 | 40% |
| Austria | 1164 | 44% |
| Switzerland | 739 | 18% |
English 
French 
Italian 
Spanish 
Portuguese 
German 
Japanese 
Turkish 
Dutch
Stellantis is better for Alfa than Fiat! Forza Stellantis, forza Alfa Romeo!!!
If they'd offered the 1.5 l tonale engine in addition to the puretoc, I'm sure they'd sell more juniors, because I think 145 hp combined, combustion + hybrid, isn't much for an Alfa.
Good for Alfa ... but it's paradoxical to think that it's a redesigned Peugeot that is saving the brand ... even though it's because of the Italians at FCA that the brand was going under.
N U R A L F A. ALLES ANDERE IST MÜLL. FAHRE SEIT VIELEN JAHRE DAS AUTO DER AUTOS. KEINE REPARATUR KEIN STRESS...ABER ALLE WOLLN IHN MAL FAHREN...UND KOMMEN DANN KONSTERNIERT ZU MIR...*GEILES AUTO, MEIN GOTT...* S O I S T E S !!!! ANNA CAPRICIOSA 🎈 🎈 🎈 🎈
In the end, it's the least Alfa of the Alfa Romeos that sells. Except in the Junior Veloce version, which is quite sharp and fun to drive, otherwise when else will Junior have the Alfa Romeo DNA?
Afficionados of genuine Alfa Romeo models that are a real pleasure to drive, such as the Giulia and Stelvio, have become too few and far between.
This current growth is a delusion! Many registrations are tactical on the part of dealers. This Alfa Junior is a redesigned Peugeot 2008, in which case you might as well buy the cheaper original.
The sales buzz is about to die down - just wait a year.
Don't exaggerate, I know it's based on a 2008, but to say it's a pimped-out 2008 is quite inaccurate, as Alfa Romeo has made quite a few changes to sharpen it up. Even if the PureTech engines are not very interesting, the Junior is very different from the 2008.
BS, Junior is Jeep Avenger / Fiat 600 sibling, not P 2008. Still well modified in compare to Jeep/Fiat.
Great sales for the Junior, bravo. That said, to increase Alfa's market share, we'd need a complete, coherent, less expensive range and, above all, a service that's up to scratch.
Why is it not in the USA?
The ECMP platform is not approved for the United States. But that could change if, for example, they decide to import (or produce locally) the Jeep Avenger, which has the same platform.
Quanto mi fa cag... are lo stemma davanti!
Fortunately, Stellantis is there to save Alfa ...
Can't wait for the sequel!
Whether we like it or not, Alfa is part of the Stellantis group, so sharing platforms and peripherals is going to take some getting used to! If the Junior and, to a lesser extent, the Tonale enable the brand to survive, so much the better. After that, the range needs to be expanded. Many people mourn the Giulia and Stelvio, but too few buy them, so at some point you have to stop being hypocritical.
I'm in the Somme, and there's no Junior on the horizon.
I doubt sales, but this car is no longer an Alfa...
It bears the name, that's all. For me, a true Alfa no longer exists.
If you're driving a Giulia or a Stelvio, you've got Alfa Romeo a 100%, which is among the best Alfa Romeo ever produced. Which, alas, doesn't make them a commercial success.
But what's left of BMWs with character? Not much, with the legendary 6-cylinder on the verge of extinction, and now a profusion of 3-cylinders with no flavor whatsoever.