Alfa Romeo's 115th birthday party: here's the program

June 22, 2025, Alfa Romeo invites all its enthusiasts to Arese, near Milan, to celebrate an exceptional anniversary: 115 years of the Biscione brand. A full day of festivities is planned at the Alfa Romeo Historical Museum, with an emotionally-charged program dedicated to all Alfisti, from clubs around the world to ordinary enthusiasts of Italian style and sportiness.

A rendezvous for enthusiasts past and present

Founded in 1910, in 2025 Alfa Romeo celebrates not only its 115th anniversary, but also other major milestones in its history: 100 years since the Tipo P2 won the world title, 75 years since the 1900, 70 years since the Giulietta Berlina, 60 years since the legendary Giulia Sprint GTA, 50 years since the 33 TT 12 and 40 years since the Alfa 75. An exceptional historical synchrony that the brand intends to honor with a special day at the heart of its Arese museum.

The June 22, 2025 program

It all starts at 10am with a regularity course for Alfa Romeo owners, in collaboration with the Registro Italiano Alfa Romeo. After a theory session in the Giulia room, participants will move on to practice on the museum's track, with a competition open to all production models.

At 11 a.m, the Giulia room will welcome representatives of international Alfa Romeo clubs for a meeting dedicated to discussing future projects.

The afternoon begins at 2pm with a flashmob on the museum runway: 115 Alfa Romeo cars of different models will make up the "AR115" logo.

At 3:30pm, a conference entitled "115 years of Alfa Romeo, 10 years of the Museum". will look back at key moments in the brand's history and present future plans for the museum, which was renovated in 2015.

At 4:30pm, the festivities reach their climax with the "Tributo GTA", a tribute to the 1965 Giulia Sprint GTA, which opens a grand parade of all the Alfa Romeo cars present on site.

Finally, at 5pm, Alfa Romeo will offer a convivial "brindisi" to all visitors, concluding this day of homage to a brand that has been passionately defying time for 115 years.

Practical information

All activities are included in the museum entrance fee. Please reserve your place by writing to : info@museoalfaromeo.com