Alfa Romeo advances to 2025... but remains stuck in the same dimension

In 2025, Alfa Romeo can boast a flattering figure at first glance: an overall increase of around +22 % compared to 2024. On paper, the dynamic is positive. In reality, this increase tells the story of a brand that is struggling to get back on its feet after hitting rock bottom... without yet changing category.

Italy, a key market that highlights limitations

It's in Italy that the situation is most stark. For the full year 2025, Alfa Romeo ranks only 20th in the national market, behind a long list of generalist manufacturers such as Suzuki, Nissan, Skoda, MG and Kia. Admittedly, the brand is up 23 % on 2024, but it remains far behind the premium and semi-premium heavyweights: BMW, Audi and Jeep are all comfortably in the top 10.

Details of Italian sales are even more telling. The Alfa Romeo Junior is the real pillar of the range, with 14,172 registrations over the year, representing almost 50 % of the brand's volumes in its home country. This success puts it in 28th place overall. The Tonale follows at a distance with 10,727 units, while the Giulia and Stelvio drop out of the top 50, sharing around 4,000 registrations between them. This extreme dependence on a single model perfectly illustrates the brand's current fragility.

Germany, Europe's pleasant surprise

Germany, on the other hand, is a source of satisfaction. With an increase of +20 %, it will become Alfa Romeo's second-largest market by 2025. The month of December, with 529 registrations, confirms a trend observed for several months: the Junior in the lead, followed by the Stelvio, then the Tonale. Overall, the year ended with 7,335 registrations. If the brand succeeds in relaunching the restyled Tonale in 2026, while maintaining the current level of sales of the Junior and Stelvio, the symbolic threshold of 10,000 annual registrations in Germany becomes attainable. A true test of credibility for the product strategy.

Strong growth in France... to be put into perspective

In France, Alfa Romeo recorded its strongest relative growth among the major European markets, with +41 %. The particularly strong month of December 2025 closed the year with 6,202 registrations, making France the brand's third-largest market, now ahead of the United States. This performance is to be applauded, but it must be put into perspective. Alfa Romeo's volumes are close to those of Alpine, Honda and Lexus, while brands such as Cupra, Opel, Kia and MG are clearly playing in a different league, with volumes multiplied by four or five. Here again, progress is real, but the structural gap remains immense.

The United States, a worrying fall

Formerly the brand's second-largest market, the United States will fall to fourth place by 2025. With just 5,652 registrations and a drop of 36 %, the American market illustrates the limits of the current range. With no major new models scheduled for 2026, apart from the restyled Tonale, no significant upturn is expected in the short term. The real turning point is now postponed until 2027, with the announced arrival of a new model.

Positive signals on secondary markets

In other markets, indicators are more encouraging. Spain grew by 15 %, driven mainly by Junior, while Poland, where the model is produced, recorded a particularly strong December with 313 registrations. This monthly volume is comparable to that in the United States and higher than in Spain, proving that the compact SUV naturally finds its local audience.

Turkey also confirms its solid momentum with +38 % over the year, while Japan impresses with an increase of 70 %, driven by 1,642 annual registrations. The same is true of the UK, up 80 %, and Belgium, Switzerland and the Netherlands, where growth sometimes exceeds 40 or even 100 %. These markets are still modest in terms of volume, but they show that the brand can win people over when it offers a suitable product.

Overall progress... but the glass ceiling remains intact

Overall, in the countries monitored, Alfa Romeo will have registered around 63,500 units by 2025, an increase of just over 22 %. Including the missing markets and the time lag between orders and registrations, the final figure should be around 65,000 units, or even closer to 70,000, according to the brand.

But that's precisely where the problem lies. Apart from the exceptional years of 2017 and 2018, Alfa Romeo has been hovering between 60,000 and 70,000 annual sales for over a decade. Recent history shows that this level is a ceiling that is difficult to break. As long as the brand does not sustainably exceed 100,000 registrations per year, it will be difficult to speak of a real change of dimension. Yes, 2025 is better than 2024. Yes, the trend is positive. But for Alfa Romeo, true success will not be measured in percentage growth... it will be measured in absolute volume, and above all in the ability to finally break out of this permanent survival zone.

Country	Registrations 2025	Evolution
Italy	28148	23%
Germany	7335	20%
France	6202	42%
United States	5652	-36%
Spain	3284	15%
United Kingdom	3000	80%
Poland	2382
Turkey	1741	39%
Japan	1643	70%
Belgium	1523	45%
Austria	1419	25%
Switzerland	1177	37%
Netherlands	1034	113%
	63506	22%