It's no surprise, but the facts are now clear: the transition fromAbarth towards a 100 % electric range isn't working. While the Scorpion brand once represented a veritable passionate niche in the automotive world, figures for the first half of 2025 confirm a vertiginous drop in registrations.
According to data shared by Autonews via its Dataforce database, just 1,030 Abarths were registered in Europe in the first six months of 2025, compared with 4,867 in the same period of 2024. A drop of almost 80 %.
Historically low volumes
It's hard to get clear data on Abarth, which is often confused or buried in the Fiat figures. But in the light of the data made available by Autonews, the trend is unmistakable: at this rate, the year 2025 could end at around 2,000 registrations. This would be one of the worst results in the brand's recent history. For the record:
| Year | Sales |
|---|---|
| 2012 | 8 000 |
| 2013 | 9 000 |
| 2014 | 9 500 |
| 2015 | 13 000 |
| 2016 | 18 000 |
| 2017 | 25 000 |
| 2018 | 27 000 |
| 2019 | 25 000 |
| 2020 | NC |
| 2021 | NC |
| 2022 | 12 800 |
In 2024, Abarth was still close to 10,000 units. By 2025, it may not even reach a quarter of that volume.
The detail that hurts
The 1,030 registrations recorded between January and June 2025 include :
- 318 units of Abarth 600e
- 558 Abarth 500e
- 154 thermal models (Abarth 595 / 695)
The latter are likely to be unregistered stock. This means that Abarth's 100 % electric range has convinced just 872 customers in six months across the entire European market.
Over-ambitious positioning?
More than the change of engine, it's the price positioning that seems to have dealt a fatal blow. Indeed:
- Abarth 500e: from €36,900
- Abarth 600e: from €44,900
These prices, without promotions, seem disconnected from perceived value. For many enthusiasts, these models are worth at best €10,000 less. The Abarth soul - sporty, light, accessible - seems to have been sacrificed in favor of a marketing strategy 100 % electric... which is not finding takers.
What does the future hold for Abarth?
The situation is worrying. Particularly as the European market remains tough on combustion-powered vehicles, taxed heavily on their CO₂ emissions. Yet rumors are circulating on Abarth's return to combustion enginesperhaps with a toned-down or partially electrified version. But nothing concrete yet.
What is certain is that Abarth's 100 % electric strategy is a commercial failure. And the brand's future within Stellantis could soon be in question, especially with the arrival of new management and the arbitration to come in a group seeking to rationalize its brands.
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We know who is responsible for this "strategy" 🙄
Its odd, as Alpine have shown 100% electric sports cars (A290) can succeed. I think the main stumbling block for Abarth is Italy, as it has not take to EV at all, and of course parts of the media who seem to have an anti EV policy, and will gladly give negative comments where ever they can
"And the future of the brand within Stellantis could quickly come into question, especially with the arrival of new management and the arbitrations to come in a group looking to rationalize its brands."
In my opinion, Abarth should disappear as a brand and come back under the FIAT umbrella simply as a sporty version of models. For one thing, it would restore FIAT's image, which it needs, by associating it with sportiness, and it would save the group money. To my knowledge, Peugeot doesn't have a "GTi" brand to sell 208s, nor does Lancia have an "HF" brand for the Ypsilon.
I had two Abarths, first a 160hp 595 Turismo, then a 695 biposto, and I loved the unique sound (with the Record Monza exhaust for the first, and the Akrapovic for the second) and feel of these cars, with their qualities and faults. But these Abarths put a smile on your face right from the start.
I tried out the Abarth 500e, whose top speed tops out at 155 km/h, and while the artificial sound isn't bad, it's heavy and its range is too short.
Going all-electric for Abarths is nonsense.
This is one of Tavares' stupid decisions, even though I predicted that electric sports cars wouldn't work. Since the launch of the electric 500, I've wanted him to offer a 1.0 firefly turbo 100 hp version and then a 70 hp Hybrid version to replace the old version, even though the platform was designed for it. The Abarth could have benefited from the 1.3 Firefly in a 130 or 150 hp version.
It is the CO2 malus that is primarily responsible for this strategy and its failure...
An all-electric 500 Abarth was already an aberration, then launched on the market without knowing the genes and the myths of the scorpion of this car! drives, performances and pleasures with musicalities unique in the world! Fiat needs to get back to 100 Italian %s! Beware!
The same goes for Stellantis, which needs to restructure quickly, or even join forces with Renault to form a single entity! The French automotive industry is at stake! Enarques and politicians at the highest levels are oblivious to the industrial and societal futures that are going to happen... tomorrow!
Merci Thank you merci a vous et à Tous
You'd have to be one hell of a visionary (irony) to think that Abarth, a brand that's bought mainly for its internal combustion engines and the sound of its exhaust, was going to continue to sell its products with batteries as powerplants. There are some real stars at Stellantis! MDR