{"id":41490,"date":"2025-09-23T15:38:39","date_gmt":"2025-09-23T13:38:39","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41490"},"modified":"2025-09-23T15:38:39","modified_gmt":"2025-09-23T13:38:39","slug":"ferrari-vs-lamborghini-der-stier-uberrascht-das-pferd-auf-seinem-grosten-markt","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/de\/ferrari\/ventes-ferrari-vs-lamborghini-le-taureau-cree-la-surprise-face-au-cheval-cabre-sur-son-plus-gros-marche\/","title":{"rendered":"Verkaufszahlen Ferrari vs. Lamborghini: Der Stier erschreckt das sich aufb\u00e4umende Pferd auf seinem gr\u00f6\u00dften Markt!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

W\u00e4hrend Ferrari<\/a> als Lamborghini<\/a> jedes Jahr neue Verkaufsrekorde (und Margenrekorde) brechen, so dass man sich manchmal fragt, wo das enden soll, markiert das Jahr 2025 einen unerwarteten Wendepunkt. In einigen Schl\u00fcsselm\u00e4rkten kommt es zu einer beispiellosen Neuausrichtung des historischen Duells zwischen dem sich aufb\u00e4umenden Pferd und dem Stier von Sant'Agata Bolognese.<\/p>\n\n\n\n

Traditionell beh\u00e4lt Ferrari die weltweite Krone in Bezug auf das Volumen, dank einer breiteren Aufstellung und eines nach wie vor starken Images. Doch Lamborghini hat gerade eine Meisterleistung vollbracht: Zum ersten Mal hat die italienische Marke mehr Autos als Ferrari in den USA, ihrem gr\u00f6\u00dften Markt, und in Gro\u00dfbritannien, einer weiteren europ\u00e4ischen Bastion, in der Ferrari bislang regierte, zugelassen.<\/p>\n\n\n\n

Die Zahlen: Ferrari bleibt vorne, aber Lamborghini schl\u00e4gt hart zu<\/h2>\n\n\n\n

Im Zeitraum Januar bis August 2025 verzeichnet Ferrari in den untersuchten L\u00e4ndern (USA, Deutschland, Italien, Japan, Gro\u00dfbritannien und Frankreich) 5.660 Zulassungen. Lamborghini folgt mit 4.913 Einheiten. Insgesamt beh\u00e4lt Ferrari also die Oberhand.<\/p>\n\n\n\n

Im Detail sieht die Sache jedoch anders aus:<\/p>\n\n\n\n

    \n
  • Vereinigte Staaten : Lamborghini geht mit 2.227 Verk\u00e4ufen gegen\u00fcber 2.119 f\u00fcr Ferrari in F\u00fchrung. Eine Premiere, die die wachsende Attraktivit\u00e4t von SUVs wie dem Urus, der wahren kommerziellen Lokomotive der Marke, verdeutlicht.<\/li>\n\n\n\n
  • Gro\u00dfbritannien: Der Bulle schl\u00e4gt wieder zu mit 610 Zulassungen, gegen\u00fcber 498 f\u00fcr Ferrari.<\/li>\n\n\n\n
  • Italien: Ferrari beh\u00e4lt seinen Vorsprung (565 vs. 403), aber der Abstand bleibt eng.<\/li>\n\n\n\n
  • Deutschland: Bevorzugtes Jagdgebiet f\u00fcr Supersportwagen, Ferrari dominiert klar mit 1.300 Verk\u00e4ufen gegen\u00fcber 922 Verk\u00e4ufen von Lamborghini.<\/li>\n\n\n\n
  • Japan: Ferrari gl\u00e4nzt dort noch immer (957 zu 664) und best\u00e4tigt seinen Status als Ikone bei den einheimischen Enthusiasten.<\/li>\n\n\n\n
  • Frankreich: Ein bescheidenerer Markt, auf dem Ferrari weiterhin weit vorne liegt (221 zu 87).<\/li>\n<\/ul>\n\n\n\n

    Diese Ergebnisse zeigen, wie sehr das Duell zwischen den beiden italienischen Herstellern nicht mehr nur auf ein globales Kr\u00e4fteverh\u00e4ltnis hinausl\u00e4uft. Je nach Land \u00e4ndern sich die Pr\u00e4ferenzen :<\/p>\n\n\n\n

      \n
    • Die Amerikaner und Briten wenden sich heute eher an Lamborghini,<\/li>\n\n\n\n
    • Deutschland und Japan hingegen bleiben Ferrari-Hochburgen,<\/li>\n\n\n\n
    • Italien, das Heimatland beider Marken, spiegelt einen ausgeglicheneren Markt wider.<\/li>\n<\/ul>\n\n\n\n

      Beachten Sie: In der Schweiz werden die Zulassungen der Marken Ferrari und Lamborghini nicht ver\u00f6ffentlicht. F\u00fcr Monaco oder Andorra noch weniger!<\/p>\n\n\n\n

      Das Duell hat gerade erst begonnen<\/h2>\n\n\n\n

      Ferrari bleibt also Weltmarktf\u00fchrer, aber es gibt eine interessante Dynamik : Lamborghini gelingt es, auf strategischen M\u00e4rkten den Trend umzukehren, was mittelfristig die Karten neu mischen k\u00f6nnte. Und wenn der Stier in einigen Jahren schlie\u00dflich das sich aufb\u00e4umende Pferd auf der Weltb\u00fchne endg\u00fcltig vom Thron sto\u00dfen w\u00fcrde?<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":41491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23,25],"tags":[],"class_list":["post-41490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","category-lamborghini","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nVentes Ferrari vs Lamborghini : le taureau effraie le cheval cabr\u00e9 sur son plus gros march\u00e9 ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Alors que Ferrari comme Lamborghini battent chaque ann\u00e9e des records de ventes (et de marge), au point qu\u2019on se demande parfois o\u00f9 cela s\u2019arr\u00eatera, 2025\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/de\/ferrari\/ferrari-vs-lamborghini-der-stier-uberrascht-das-pferd-auf-seinem-grosten-markt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventes Ferrari vs Lamborghini : le taureau effraie le cheval cabr\u00e9 sur son plus gros march\u00e9 ! - ItalPassion\" \/>\n<meta property=\"og:description\" content=\"Alors que Ferrari comme Lamborghini battent chaque ann\u00e9e des records de ventes (et de marge), au point qu\u2019on se demande parfois o\u00f9 cela s\u2019arr\u00eatera, 2025\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/de\/ferrari\/ferrari-vs-lamborghini-der-stier-uberrascht-das-pferd-auf-seinem-grosten-markt\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T13:38:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/09\/ferrari-vs-lamborghni-ventes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/de\/ferrari\/ventes-ferrari-vs-lamborghini-le-taureau-cree-la-surprise-face-au-cheval-cabre-sur-son-plus-gros-marche\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/de\/ferrari\/ventes-ferrari-vs-lamborghini-le-taureau-cree-la-surprise-face-au-cheval-cabre-sur-son-plus-gros-marche\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/de\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Ventes Ferrari vs Lamborghini : le taureau effraie le cheval cabr\u00e9 sur son plus gros march\u00e9 !\",\"datePublished\":\"2025-09-23T13:38:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/de\/ferrari\/ventes-ferrari-vs-lamborghini-le-taureau-cree-la-surprise-face-au-cheval-cabre-sur-son-plus-gros-marche\/\"},\"wordCount\":427,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/de\/ferrari\/ventes-ferrari-vs-lamborghini-le-taureau-cree-la-surprise-face-au-cheval-cabre-sur-son-plus-gros-marche\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/09\/ferrari-vs-lamborghni-ventes.jpg\",\"articleSection\":[\"Ferrari\",\"Lamborghini\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/de\/ferrari\/ventes-ferrari-vs-lamborghini-le-taureau-cree-la-surprise-face-au-cheval-cabre-sur-son-plus-gros-marche\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/de\/ferrari\/ventes-ferrari-vs-lamborghini-le-taureau-cree-la-surprise-face-au-cheval-cabre-sur-son-plus-gros-marche\/\",\"url\":\"https:\/\/www.italpassion.fr\/de\/ferrari\/ventes-ferrari-vs-lamborghini-le-taureau-cree-la-surprise-face-au-cheval-cabre-sur-son-plus-gros-marche\/\",\"name\":\"Ventes Ferrari vs Lamborghini : le taureau effraie le cheval cabr\u00e9 sur son plus gros march\u00e9 ! 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