{"id":33805,"date":"2024-04-19T14:53:48","date_gmt":"2024-04-19T12:53:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33805"},"modified":"2024-04-19T14:53:50","modified_gmt":"2024-04-19T12:53:50","slug":"von-milano-bis-junior-alfa-romeo-hatte-angst-50-der-kunden-zu-verlieren","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/de\/alfa-romeo\/de-milano-a-junior-alfa-romeo-a-eu-peur-de-perdre-50-des-clients\/","title":{"rendered":"Von Milano zu Junior: Alfa Romeo hatte Angst, 50 % Kunden zu verlieren"},"content":{"rendered":"
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Die Namens\u00e4nderung des neuen SUV vonAlfa Romeo<\/a>Von Milano bis Junior war die Geschichte eine einzige Seifenoper. Jean Philippe Imparato, der CEO der Marke, enth\u00fcllt die Hintergr\u00fcnde einer Entscheidung, die unter politischem und wirtschaftlichem Druck getroffen wurde.<\/strong><\/p>\n\n\n\n

Bei der Enth\u00fcllung des neuen Kompakt-SUV von Alfa Romeo am 10. April wartete eine gro\u00dfe \u00dcberraschung auf die Liebhaber der Marke mit dem Biscione. Urspr\u00fcnglich Milano\" genannt, als Hommage an die Heimatstadt der Marke, der Name des Fahrzeugs wurde schnell durch \"Junior\" ersetzt<\/a>. F\u00fcr diese unerwartete \u00c4nderung gab es ganz bestimmte Gr\u00fcnde, wie Jean Philippe Imparato erl\u00e4utert.<\/p>\n\n\n\n

Tats\u00e4chlich hat der Name \"Milano\" Kontroversen ausgel\u00f6st, insbesondere weil das Fahrzeug in Polen und nicht in Italien produziert wird. Die Polemik nahm ein solches Ausma\u00df an, dass Politiker, darunter der Minister Adolfo Urso, intervenierten,<\/a> andeutend, dass der Name k\u00f6nnte sogar als illegal angesehen werden <\/strong>aufgrund der potenziellen Verwirrung, die sie bei den Verbrauchern verursachen k\u00f6nnte. Imparato, der \u00fcber drei Jahrzehnte Erfahrung in der Automobilindustrie verf\u00fcgt, erkannte schnell die Risiken : \"Wenn wir mit der Politik in Konflikt geraten, verlieren wir automatisch 50% unserer Kundschaft\".<\/strong>In einem Interview mit Sky sagte er: \"Ich bin sehr gl\u00fccklich dar\u00fcber, dass ich in der Lage bin, mich zu engagieren.<\/p>\n\n\n\n

Die Entscheidung, den Namen zu \u00e4ndern, war nicht leicht, aber sie war notwendig, um das Image der Marke bewahren und eine Erosion des Kundenstamms verhindern<\/strong>. Imparato betont, dass er zwar nicht glaubte, dass der Name \"Milano\" gegen das Gesetz verstie\u00df, aber er entschied sich daf\u00fcr, ihn zu ersetzen, um jede Polemik beenden<\/strong> \"Wir hatten mindestens 50 alternative Namen f\u00fcr dieses Modell vorgesehen, und letztendlich ist die Namensfrage gar nicht so entscheidend\", sagt er.<\/p>\n\n\n\n

Der CEO setzt auf eine Beruhigung der Gem\u00fcter und glaubt, dass wird die Kontroverse wahrscheinlich in einer Woche vergessen sein.<\/strong> Eine R\u00fcckverlagerung der Produktion nach Italien schlie\u00dft er jedoch kategorisch aus, da derzeit keine der italienischen Produktionsst\u00e4tten in der Lage ist, die Herstellung von Fahrzeugen auf der CMP-Plattform aufzunehmen.<\/p>\n\n\n\n

Alfa Romeo plant, in den kommenden Jahren mehrere neue Modelle auf den Markt zu bringen, darunter die neuen Versionen von der Alfa Romeo Giulia und des Stelvio, die in Cassino, Italien, produziert werden sollen,<\/strong> auf der STLA Large Plattform. Imparato bleibt damit seiner Vision treu, die industrielle Pr\u00e4senz von Alfa Romeo in Italien zu st\u00e4rken, w\u00e4hrend er geschickt durch die aktuellen politischen und wirtschaftlichen Herausforderungen navigiert.<\/p>\n\n\n\n

Um noch weiter zu gehen, haben wir bereits das Thema des warum der Milano\/Junior betroffen ist und nicht der Fiat 500 und 600<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[364],"class_list":["post-33805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-milano","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nDe Milano \u00e0 Junior : Alfa Romeo a eu peur de perdre 50 % des clients - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le changement de nom du nouveau SUV d'Alfa Romeo, de Milano \u00e0 Junior, a \u00e9t\u00e9 un v\u00e9ritable feuilleton. 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