{"id":31704,"date":"2023-08-10T22:16:08","date_gmt":"2023-08-10T20:16:08","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31704"},"modified":"2023-08-10T22:16:11","modified_gmt":"2023-08-10T20:16:11","slug":"in-diesem-land-das-schlagt-gibt-es-verkaufsvereinbarungen-fur-ferrari-1-client-auf-4-ist-eine-frau","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/de\/ferrari\/dans-ce-pays-qui-bat-des-records-de-ventes-pour-ferrari-1-client-sur-4-est-une-femme\/","title":{"rendered":"In diesem Land, das f\u00fcr Ferrari Verkaufsrekorde bricht, ist jeder vierte Kunde eine Frau!"},"content":{"rendered":"
\"ferrari<\/figure>\n\n\n\n

Ferrari<\/a> ist nicht nur eine Sache der M\u00e4nner. In China, dem bev\u00f6lkerungsreichsten Land der Welt und einem der wichtigsten M\u00e4rkte f\u00fcr Luxusautos, die italienische Marke hat es geschafft, die Herzen und Brieftaschen der Frauen zu erobern. <\/strong><\/p>\n\n\n\n

Dies berichten Insiderquellen, die von Bloomberg zitiert wurden, 26 % der Supersportwagen, die Ferrari in den letzten f\u00fcnf Jahren im Reich der Mitte verkauft hat, wurden von weiblichen Kunden erworben.<\/strong> Ein absoluter Rekord f\u00fcr den Hersteller aus Maranello, der zuvor noch nie mehr als ein Viertel seiner Kunden weiblich war.<\/p>\n\n\n\n

Diese beeindruckende Zahl belegt den Mentalit\u00e4ts- und Verhaltenswandel der chinesischen Verbraucherinnen, die sich zunehmend von prestigetr\u00e4chtigen und leistungsstarken Boliden angezogen f\u00fchlen. <\/p>\n\n\n\n

Er spiegelt auch die Strategie von Ferrari wider, die mit dem Roma und zuletzt dem Purosangue ihr Angebot und ihr Image an dieses anspruchsvolle und leidenschaftliche weibliche Publikum angepasst hat.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Auf dem chinesischen Festland, ohne Hongkong und Taiwan, Ferrari setzte im letzten Jahr etwa 1600 Fahrzeuge ab,<\/strong> das ist doppelt so viel wie noch vor einigen Jahren. Die Region macht nun 12% des weltweiten Ferrari-Absatzes aus, was sie zu einem strategischen Markt f\u00fcr die Firma mit dem sich aufb\u00e4umenden Pferd macht.<\/p>\n\n\n\n

Jahre<\/th>Verk\u00e4ufe in China<\/th><\/tr><\/thead>
2022<\/td>1552<\/td><\/tr>
2021<\/td>899<\/td><\/tr>
2020<\/td>456<\/td><\/tr>
2019<\/td>836<\/td><\/tr>
2018<\/td>695<\/td><\/tr>
2017<\/td>617<\/td><\/tr>
2016<\/td>619<\/td><\/tr>
2015<\/td>610<\/td><\/tr>
2014<\/td>675<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-31704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nDans ce pays qui bat des records de ventes pour Ferrari, 1 client sur 4 est une femme ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari n\u2019est pas qu'une affaire d\u2019hommes. 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